Simply said, autoresponders help your Online business to prosper.
First of all, what exactly is an autoresponder?
An autoresponder allows you to automate a series of emails to people on your list (you ARE building a list aren't you?)
You can create several types of email campaigns and then set the schedule as to when these emails are sent to the people on the list.
You can also send out a "broadcast" that will go out to your entire list if you have some information you would like them to know about right away.
Why should you use an autoresponder?
The idea behind marketing should be to build a relationship with your customers/prospects. What better way to do that than by emailing them?
Building a relationship does not mean bombarding folks with "buy my stuff" links. It's about connecting with your audience and them connecting with you.
You need to let folks know who you are and what you are all about. People need to get an idea of the type of person they are dealing with. When people connect with you because you come across in a way that they like, then you turn prospects into customers, and customers into repeat customers.
Regardless of what you are promoting online, you need to get people to Know, Like and Trust you. That is EXACTLY what you can do with an autoresponder.
Autoresponders come in different "shapes and sizes." Some are easy, some are complicated. Some are free, most of them cost. I would recommend staying away from free autoresponders simply because "you don't get what you don't pay for." There is a difference between a "free trial" and a free service altogether. Not that free autoresponders are terrible, but they simply have limitations that paid autoresponders don't have. Also, a free autoresponder service might simply disappear from one day to the next, leaving you "hanging" and tarnishing your brand - that know like and trust thing that you have been working so hard at building.
Don't put all your eggs in one basket.
Auto responder services can be quite expensive, but they can also be very affordable as well. Inexpensive autoresponder services allow you to maybe have two or even three services that you use. Considering what happened with the recent pay processor problem, we should seriously think about having at least one backup autoresponder service in case something goes wrong.
Rise above your fears.
Some people don't use auto responders because they simply don't understand them and are afraid that they may "break" something if they use it and do something wrong. Sure, it's a bit of a learning curve, but it is a learning curve that can be taken step by step and managed quite well.
Some don't use an autoresponder because they think they are simply too expensive.
There are two autoresponder services that I presently use and humbly recommend for those looking for a way to take advantage of this very necessary tool without "breaking the bank." And yes, I get a comission if you join using my links. Not that you think I'm trying to be sneaky or something - lol.
The first is Rocket Responder.
What I like most about Rocket responder (besides being affordable for my humble budget) is that it is VERY easy to use. Even if you have no idea about how an autoresponder works, you will do fine with Rocket Responder because of how simple and clear things are set up, and there is a tutorial feature that will guide you through each step.
Another thing I appreciate about Rocket Responder is that my lists were not deleted right away when I was late paying my monthly fee. Very cool for those of us with "micro budgets" that can sometimes be quite unstable - sometimes you have the funds, sometimes you don't.
Rocket Responder will cost you $20 a month for unlimited subscriptions.
The next autoresponder comes as a FREE Bonus for Pro members at Buildabizonline.
Buildabizonline is a Marketing System that offers many useful and necessary tools for today's Internet Marketer.
The fact that you get the autoresponder as a free bonus to being a member of Buildabizonline is a "win win."
It is not as "feature rich" as Rocket Responder, but it is a very good and functional autoresponder.
There are also easy to understand video tutorials on the site to show you step by step how things work.
Buildabizonline will cost you $6 a month for the normal pro plan and $10 a month for the upgraded version. It's really a great Marketing System.
So... what ya gonna do?
If you aren't using an autoresponder for whatever reason then you really need to do so.
Go ahead... take the plunge!
If you have any questions feel free to ask!
Thanks for reading my blah blah blah.
Please leave your comments – that is what makes the whole “system” work.
Till next time!
Yours in Success,
John L. Brewer
Email - email@example.com
Skype - johnnysurf458
Proud member of Mardox Marketing - Building a Community One Member at a Time!