How do you interact with your program members?

Posted on 12 Comments

"Sleepers" can wake up at any time.

I had an interesting email exchange with a program owner. I have been a member of the program for a number of years, but for one reason or another never really did much with it.

The basis of the discussion was that I was not able to take advantage of something that was advertised in the membership area of this program as being only available to "upgraded members." There was no mention of a "minimum upgrade," so I took the lowest one available.

After not being able to take advantage of what was offered I contacted support. I was contacted by one of the co-owners. At first the exchange was rather normal and pleasant. I explained my problem and the co-owner explained why I was not able to take advantage of what was being offered even though I was upgraded. I mentioned that I felt a bit misled. The co-owner understood, apologized, said that the wording would be changed and offered to give me a refund. I was even offered a discount on an upgrade that would qualify me for what was being offered, but I simply could not fit it in my budget at the time, so I didn't take advantage of it, but decided to keep the upgrade that I already had paid for.

That would have normally would have been the end of things until I noticed that the wording on the payment page was changed, but not the wording in the members area that you see that encourages you to upgrade. I mentioned that to the co-owner and received the following response:

"I am a little confused though, you have been a member for almost 5 years, have no referrals and are not even promoting CS, even though you are Upgraded.

So what do you think ***** (the advertised offer) will do to aid your future? Also, why should I keep spending all this time with you?
You have done nothing but complain about wording, which no one else has ever cared about.
 
Just what is your problem?
I have no time to waste on this topic- either Upgrade or don't- ***** (the advertised offer) is not needed for earning commissions.
Goodbye"
 
Well, that upset me a bit. It upset me because first of all that was a bit rude, and second of all I was just trying to make the co-owner aware of something that someone else may make a very big deal out of because it could be a case of false advertising.
 
After that unpleasant exchange I did some networking about that particular co-owner and received some mixed reviews. In the end I came to the conclusion (thanks to the networking that I did) that the person was probably reacting in frustration, but that it was no reflection on the benefits of  the advertised offer. So I decided to simply drop it, but could not get the exchange out of my head. Thus, the birth of this blog post.
 
For all practical purposes I was (at the time of the exchange) an upgraded member and received such treatment, not from my upline, but from the CO-OWNER of the program. Not good.
 
Anyone who has been in our industry for a while knows that folks often join things for free and then do nothing with it until something for some reason (like the advertisement of a special offer for upgraded members) encourages them to get active in a certain program/service that they had done nothing with for quite sometime. Should those "sleepers" be treated with disrespect, or be welcomed with open arms?
 
What say you?
 
Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!

Yours in Success,

John L. Brewer

HowToProfitOnlineTips
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458
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How is our reflection?

Posted on 12 Comments

What we say and do affects our brand

Our business dealings are a reflection of who we are as people.  In our industry people normally only get a short amount of time to "meet" us. This comes through our advertising, blogging, videos, live online broadcasts, etc. As is often the case, first impressions are lasting ones. If we unintentionally make a bad first impression on someone, then it will take a lot of work to make things better - if we can at all. I say 'unintentionally' because no one in their right mind should want to make a bad impression on someone.

We are the sum total of our personality

That personality has been shaped and molded over the years in various ways and for various reasons. Also, if we are dealing with certain illnesses (high/low blood pressure, diabetes, etc)  or physiological disorders (depression, Aspergers syndrome, bipolar disorder, etc) that affects how we do things as well, even though we might not realize it. Thing is, we often see what we WANT to see about ourselves, and not what others may see. We sometimes also like to listen to those who "tickle our ears" by telling us what we want to hear instead of telling us the truth about particular matters. Unfortunately the people who try to tell us the "un-sexy truth" are often ignored.

There is a right way and a wrong way of doing just about everything

Criticism is no different. There is constructive criticism and criticism for criticism's sake - not caring if it is done in the best way possible or not. With rights come responsibility. Just because we have the "right" to say what we want when we want and how we want does not mean that we should. There is a way of being critical without being unnecessarily hurtful. Sometimes we cant avoid hurting someone's feelings because some folks are rather "thin skinned" and don't take criticism easily. We can't do much about that, but we CAN do something about how we say what we say, or how we react to what others say. Why am I telling you all of this you may ask. What the heck does it have to do with marketing and online business? Please read on 🙂

Transforming our industry

There has been much talk in the industry about change - that our industry needs to be improved. The more I see talk about cleaning up the industry the more I see all kinds of negative negative negative. What makes it worse is that this negative comes from those who have been around in this industry for quite some time. I have seen and heard people in this industry that I respect a lot say and do some things that simply are not cool. Often, when you try to approach such folks and politely point some things out to them they "stand by their rights" to say and do whatever they want. This shows a serious lack of humility - a characteristic that is unfortunately difficult to cultivate for the majority of mankind.

Making better choices

We have absolutely no control of what others say or do, be we have the ability to control how we REACT to what they say or do. Someone can be "as wrong as snow in July," but it does not make us "more right" by returning their attitude in kind - giving back what we received. It may feel good at the time, but it's still wrong, and there is no "right way to be wrong." If this sort of attitude persists in our industry, then we can forget about this "change" that everyone is talking about.

This is something I simply had to "get off my chest" because I keep running into it time and time again. I was even the culprit a while back until I realized the mistake I made and apologized to the person that I offended - even though I still disagreed with their point of view at the time. That took humility, and it's something that I do my best to cultivate every day of my life. Then I can look in the mirror and like the reflection that I see, and hope that my online and offline business practices reflect that as well.

So.... what do YOU reflect?

Thanks again for reading my blah blah blah 🙂

Till next time!

John L. Brewer

http://trck.me/MarketingWithJohnBrewer/

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Constructive criticism?

Posted on 2 Comments

Or Negative Bashing?

You know, it is everyone's right to disagree with someone or to not like a particular product or service, but there is a point where we can get carried away.

I write this post because of comments I have been hearing in my networking circles and some public settings on topics such as "gamification," pay processors, Facebook, Twitter, Traffic Exchange strategies and so on. That is nothing new, but the problem I have is when the criticism gets pointed to a particular program service or group and is based more on "opinion" than fact. That should bother us all. It should bother us because we are talking about people's branding and reputation.

I am fortunate enough to be surrounded by people who have much more knowledge about many aspects of online business than I do. I look to theses people for a balanced and thought out view on our industry so that I can make better decisions about where and how to invest my time and money. Never-the-less, I endeavor to use my "clear thinking faculties" and make decisions according to what makes business and common sense.

If we are going to see real change in this industry then we need to "start with the man/woman in the mirror" and make sure we are not contributing (knowingly or unknowingly) to the problems instead of being part of the solution. When we are "against" something or someone then we need to make sure what we spit out to "the public" (our customers/members/users) is based on FACTS that can be presented, and not on our opinions because we don't like a particular style of doing business or advertising or because we have some sort of conflict (justifiably or unjustifiably) with certain folks in the industry.

With success comes responsibility. On the same note, those who are successful in the industry do not have to "justify" their success to others simply because some may be jealous of their success and feel that "it's not fair." If you are a success at what you do and are not being dishonest to your customers, then KUDOS to you! Keep doing what you do and be careful not to rain on someone else's parade when they doing the same thing.

If you are not as successful in your present business endeavors as you would like to be, don't become a whiner and a hater. Evaluate what you are doing, take the good advice (or well intended) from others that you may not want to hear because it rubs your ego the wrong way, and then adjust or change what you may be doing wrong. The most important thing is to HANG IN THERE!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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Passion to Business

Posted on 12 Comments

Finding Your Niche

People often go into online business for the wrong reasons and often with false expectations. Remember the meaning of the word "Business" is quite different than the meaning of the words "hobby" or "pastime." A business requires an investment of both Time and Money, but there is one important element that is absolutely essential to business success - PASSION.

Why passion is so important

When we have passion about something we are doing that means we will not give up when "the going gets tough." The very nature of business includes ups and downs, highs and lows, good times and bad. Online business is no different.

Contrary to many advertisements you will see about earning money online, running an online business is no way to make lots of money in a short period of time. Yes, sometimes a person can get quite lucky, but that is the exception, not the rule. So, if you truly want to earn a serious income online, then you need to be in it for the "long haul," and be prepared for it to take you a few years to start earning some real decent money.

Your passion should become your niche

Once you identify what your passion is, then see how you can narrow it down to a particular need or desire that may exist in the market that has not been addressed - at least not to your liking. That is what a "niche" is all about - taking a general category - such as cars, and breaking it down to it's many "branches," such as antique cars, or how to repair cars.

Don't rush into things

I understand that you may have a desire to jump into things right away so that you can start earning tons of money, but that is exactly the problem - the belief that you can "get rich quick" in online business. Being in this industry (the online business industry) is not easy. It is also a process, not an isolated event such as joining a program or service.

So... digest the information I just gave you, identify and evaluate what your passion is, and then start educating yourself about what being in this industry is all about.

This information is also in the third followup mailing of my new list - John Brewer's How To Profit Online Tips. In the mailing I made a couple of recommendations for folks to get started with if they need some guidance. So, if you want to know what I recommended - subscribe to my list!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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A Smart Business Decision?

Posted on 8 Comments

What do YOU think?

I recently had what I will call a “support ticket exchange” after several sites I was not allowed to ad some sites to a particular TE because they are on the TE's “banned site list.” I thought 'hmmm why on EARTH is my blog on their banned list?'

So, I wrote a support ticket and got the following answer: "All (***) urls are banned because many of them contain Trojans.” The (***) in question is a tracker. While I respect the right of any TE owner to ban sites that he or she feels is bad for the TE, I question the business logic in banning an entire tracker. I can understand if it is some kind of strange “here today gone tomorrow” tracking service that indeed contains mostly virus prone links, but a tracker that is widely used by many in the industry?

As a user of the TE in question I have a decision to make. Do I simply shrug my shoulders and use another tracker for this TE? Or do I get offended because this throws an unexpected (and in my opinion, unnecessary) curve into my marketing plans and simply stop using this TE? Since I am a free member of this TE it may not matter much to the owner, but what if I was a marketer with a rather large budget looking for somewhere to invest my advertising dollars?

Actually, it should not matter if we have a large budget or a micro one, any money we spend in our business is an INVESTMENT, and should be treated as such by the one spending it, and should be RESPECTED as such by the person receiving it.

So again I ask the question: is banning all URLs from an entire tracking system because of a perceived threat (I say perceived because I have never heard of ANY TE owner having a problem with this tracker due to Trojans)?

What say you?

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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Why you should use an AutoResponder

Posted on 2 Comments

What are the benefits of using an autoresponder?

Simply said, autoresponders help your Online business to prosper.

First of all, what exactly is an autoresponder?

An autoresponder allows you to automate a series of emails to people on your list (you ARE building a list aren't you?)

You can create several types of email campaigns and then set the schedule as to when these emails are sent to the people on the list.

You can also send out a "broadcast" that will go out to your entire list if you have some information you would like them to know about right away.

Why should you use an autoresponder?

The idea behind marketing should be to build a relationship with your customers/prospects. What better way to do that than by emailing them?

Building a relationship does not mean bombarding folks with "buy my stuff" links. It's about connecting with your audience and them connecting with you.

You need to let folks know who you are and what you are all about. People need to get an idea of the type of person they are dealing with. When people connect with you because you come across in a way that they like, then you turn prospects into customers, and customers into repeat customers.

Regardless of what you are promoting online, you need to get people to Know, Like and Trust you. That is EXACTLY what you can do with an autoresponder.

Autoresponders come in different "shapes and sizes." Some are easy, some are complicated. Some are free, most of them cost. I would recommend staying away from free autoresponders simply because "you don't get what you don't pay for." There is a difference between a "free trial" and a free service altogether. Not that free autoresponders are terrible, but they simply have limitations that paid autoresponders don't have. Also, a free autoresponder service might simply disappear from one day to the next, leaving you "hanging" and tarnishing your brand - that know like and trust thing that you have been working so hard at building.

Don't put all your eggs in one basket.

Auto responder services can be quite expensive, but they can also be very affordable as well. Inexpensive autoresponder services allow you to maybe have two or even three services that you use. Considering what happened with the recent pay processor problem, we should seriously think about having at least one backup autoresponder service in case something goes wrong.

Rise above your fears.

Some people don't use auto responders because they simply don't understand them and are afraid that they may "break" something if they use it and do something wrong. Sure, it's a bit of a learning curve, but it is a learning curve that can be taken step by step and managed quite well.

Some don't use an autoresponder because they think they are simply too expensive.

There are two autoresponder services that I presently use and humbly recommend for those looking for a way to take advantage of this very necessary tool without "breaking the bank." And yes, I get a comission if you join using my links. Not that you think I'm trying to be sneaky or something - lol.

The first is Rocket Responder.

What I like most about Rocket responder (besides being affordable for my humble budget) is that it is VERY easy to use. Even if you have no idea about how an autoresponder works, you will do fine with Rocket Responder because of how simple and clear things are set up, and there is a tutorial feature that will guide you through each step.

Another thing I appreciate about Rocket Responder is that my lists were not deleted right away when I was late paying my monthly fee. Very cool for those of us with "micro budgets" that can sometimes be quite unstable - sometimes you have the funds, sometimes you don't.

Rocket Responder will cost you $20 a month for unlimited subscriptions.

The next autoresponder comes as a FREE Bonus for Pro members at Buildabizonline.

Buildabizonline is a Marketing System that offers many useful and necessary tools for today's Internet Marketer.

The fact that you get the autoresponder as a free bonus to being a member of Buildabizonline is a "win win."
It is not as "feature rich" as Rocket Responder, but it is a very good and functional autoresponder.

There are also easy to understand video tutorials on the site to show you step by step how things work.

Buildabizonline will cost you $6 a month for the normal pro plan and $10 a month for the upgraded version. It's really a great Marketing System.

So... what ya gonna do?
If you aren't using an autoresponder for whatever reason then you really need to do so.
Go ahead... take the plunge!

If you have any questions feel free to ask!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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False Advertising

Posted on 8 Comments

Produce What You Promise

I HATE being misled. It happened today. I'm very annoyed. My being annoyed might not mean much to the individual readers of this post, but when a bunch of other folks are also annoyed about the same thing, then it should make a difference to the one who mislead everyone. At this point you are probably thinking... "What the heck are you talking about John?" Well, let me tell you what's up.

While surfing I saw a promotion that caught my eye. It was a promotion for a Traffic Exchange. The ad stated "Simple, Straight to the Point, easy to follow Step-by-Step Training System designed to Help You Generate Higher Online Income Levels." I thought to myself, 'hmmm, that sounds interesting. I wonder what type of training they offer?' So - even though I a member of far too many TEs as it is, I signed up.

After going through the signup process I excitedly went to the site to see what sort of training I would find there. I am always on the lookout for anything that adds to my Internet Marketing knowledge and that I can also share with others. Well, I was greatly disappointed. There was NOTHING. No training what-so-ever. If there is some training on the site I did not find it. I would have written a support ticket and asked about it, but the contact link did not work!

Needless to say my impression of this site and the person who owns it is not a good one. Now, don't get me wrong, I am not bad-mouthing the site or the owner. I am simply sharing my experience. But there are those that WOULD bad-mouth the site and the owner.

My point is this: this is a perfect example of branding. A BAD example. If I had this experience with this advertisement and subsequent visiting of the site, I wonder how many others have? Our industry needs to turn itself around. This is the type of thing that feeds all the trash talk about how crappy the Online Business Industry is and how "we are all a bunch of scammers."

We need to pay attention to what we promote as affiliates and what we present and provide as owners. If we don't, then our industry will continue in the downward spiral it seems to be on in many ways.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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Gamification – What Say You?

Posted on 10 Comments

Badges and stickers and puzzles- Oh My!

To play or not to play, should that even be a question? First of all, lets define what gamification actually is:

gamification
ˌɡeɪmɪfɪˈkeɪʃ(ə)n/
noun
  1. the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
    "gamification is exciting because it promises to make the hard stuff in life fun"
     

Why did I show that definition? Well, because there seems to be a misunderstanding of what the term means. When I say that, remember that I am speaking simply about the meaning of the term and not the quality of the application of the word. I have heard all kinds of comments about this subject - both positive and negative.

I guess the question needs to be 'what is the goal of gamification?' It's not that program owners were bored and had nothing else better to do but start adding these things to their TE, Safelest, Blog, etc. All program owners should have the goal of giving people a reason to come to their site. The first and overall reason needs to be the quality and usefulness of what they have to offer. After that, program owners try different things to get folks to come to their site, use their service, read their blog, etc.

To me, collecting badges, finding letters, claiming zubees, defeating enemies and collecting items are simply an incentive to surf, read safelist mails, subscribe to a blog, etc. Some people do get a bit carried away with these things (like writing nasty support tickets when these games don't work correctly), but those folks simply need to realize that these elements are simply incentives and have no bearing on the success of what they are promoting.

There are even some positive aspects to some of these games, like getting advertising credits at different sites when you click on the the Viral Traffic Games button and move your character, or getting CTP 'XP' for collecting badges or reaching certain prize pages. Even though that may be the case, some people seem to complain about gamification (imagine that - lol).

The bottom line is that we have a choice as to whether we claim that badge, click on that game button, etc. We can even discuss the quality of the games and things that are available, but do we really need to complain about gamification itself? When you walk into a store and see a display that says you can fill out the card and be eligible to win a prize, you either do it or you don't - but do you complain about it?

Sometimes surfing traffic exchanges and claiming credits for safelist emails can be a bit boring. So why not have some gamification elements to make things a bit more fun? What do you think? I would love to read your comments about it!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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Does Our Industry Encourage Failure?

Posted on 2 Comments

It's Time To Examine Our Values

During a discussion in a Skype room we got on the topic of PTC/PTP advertising and how many of the ads are scams or filled with nasty little trojans (malicious computer programs which are used to hack into a computer by misleading users of its true intent) and viruses that can get a website closed down for spamming or scamming.

Robert Puddy made the following interesting comment:
"we took a wrong turn somewhere along the line and ended up in a catastrophic race to the bottom of the barrel. We need to change that."

In a blog post Richard Taylor said the following:
"If you want to live a better future, learn what it takes to achieve it. There are no instant shortcuts." - http://plus1daily.com/faking-it-living-a-false-reality/

These comments got me to thinking a bit about the kind of attitude and behavior our industry has been encouraging over the years.

Many people come into this industry thinking they can make lots of money in a short period of time. And why not? Isn't that what they see plastered all over the internet? Then there are marketers who encourage "less than honorable" methods of making money online.

The marketers who have been around in this industry need to sit back and examine what we do, how we do it and if our methods are honest, productive and reasonable.

But those coming into this industry need to do their due diligence as well. They need to do research on the things that they decide to get into and to also use their "clear thinking faculties." If something looks too good to be true, it probably is.

Also, new comers to the industry really need to listen to the guidance of experienced marketers that they "know, like and trust." There is nothing more frustrating than trying to give someone some helpful guidance and advice and they simply ignore what you are saying and continue doing things in a way that at the very least limits their chances of success, or at worst does them more harm than good by giving them a bad reputation.

For those new marketers out there who are:

  • tempted to jump on every opportunity that they see
  • spamming folks with the links of things they are promoting
  • waiting till all of their marketing material is 'just right' before they start making their online presence known. . .

. . . PLEASE DON'T!!

Here is what you should do:

  • Look into the various things you are thinking about promoting and make sure it is something that you would be proud to present to "your mother, father, best friend or other people in your life that mean something to you."
  • Even before you start "promoting your wares," Start Building Your List! Get an autoresponder account and then start a blog, a simple website, or something that lets people know who you are and that you are planning on presenting things online. This can be an important target audience for any offers that you have or will offer in the future.
  • If given an opportunity to take part in some sort of online webinar, broadcast, podcast, etc. where you actually get to be on camera or voice communication and talk a little bit about yourself and what you do (or plan to do) online... then do so! That is FREE ADVERTISING people! Opportunities like that don't come by every day

Let us all be determined to contribute to our industry being an industry of integrity and to take our online endeavors seriously.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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What Is Your Why?

Posted on 6 Comments

Why are you in Online Business?

Lately I have been asking fellow marketers what advice they give people who ask them "how can I make money online?"
I have gotten some pretty interesting feedback and some outstanding food for thought as well.

The reason I have been asking that question is because it occurred to me that many coming into this industry have no idea what they truly want to do. Most enter the industry with dreams of making tons of money by doing next to nothing. - That reminds me of the guy on the cartoon Two Stupid Dogs that used to say "Isn't that cute...BUT IT'S WRONG!" 🙂

I was watching a video post from Jon Olson and heard him say something that "hit the nail on the head."

He said:

"The problem with online business is that we have such a narrow view of why we are doing what we are doing."

There has never been a more true statement uttered about our industry!

Do we ever stop to think why we are doing what we do? Or do we simply "go through the motions" of earning money online - not really caring one way or the other what we "put out there," as long as we are earning money?

When I was in the military we learned to either Lead, Follow, or Get the H*** Out of the Way!

When we as marketers put our "wares" out for all to see we are in a since being leaders because we want people to "buy our stuff," or listen to what we have to say. There are folks out there who will actually "follow" us, and there are those that choose to maybe be inspired or motivated by what we have put out there and start "doing their own thing." That is great stuff!

But then there are the "negative Nancys" who always talk about why they "can't (or won't) do this or that" and at the same time try to put down those who ARE trying to "do this or that."

So, "what the heck is your point John?" you may be asking.

My point is that if you want to earn money in the Online Industry then you had better start thinking about what it is you want to do online and why.
Once you have figured that out - START DOING IT! There is no "perfect time" but the present. Get started, and continue tweaking and improving as you go along. When you fall on your face (notice I said 'when,'and not 'if'), get up, dust yourself off, learn from your mistakes, and CONTINUE MOVING FORWARD!

Surround yourself with wonderful, knowledgeable and encouraging people.

Become an active part in the industry and not simply someone looking to see what they can get OUT of it instead of thinking about what they can GIVE to it.

Get started right away folks! Go ahead! DO IT NOW!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of

Mardox Marketing - Building a Community One Member at a Time!

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