How Important Is Branding?

By | July 24, 2016

Think of certain stores, restaurants, etc that you frequent. Do they have a logo?

Think of places that you don’t necessarily frequent or do business with at all. Do you know their logo?

In the offline business world, logos are the lifeblood of any company – it’s their “bread and butter.”
Offline business owners know that if their logo is known, that translates as business for them.

Why do we think differently in Online Business?

I can’t tell you how often I see white or grey “blobs” on promotions instead of a profile picture or logo.

How in the HECK is someone going to “know, like and trust” you if you don’t even put your picture on your ad?
Answer: THEY WON’T!

Branding is very important in the online business world. Unfortunately, the mistake that is often made in our industry is that people underestimate the value of branding. The advantage we have in the online business industry is that we have the opportunity to connect personally with our “customers” at a fraction of the cost that it takes offline business to do the same thing. We have the chance to put our personal brand on all the advertising we send out at a very low cost and often even for free.

Having said that, there ARE folks who use profile pictures on their ads, but sometimes these are pictures of their children, pets, famous people or brand logos (which is illegal without permission). It’s their choice if they want to do that, but does that say anything about THEM or the brand that they want to promote?

We need to get our act together in the online business industry if we are serious about being successful. Times have changed folks. The stuff that used to work in the past doesn’t work anymore. People want to deal with people that they can practically “reach out and touch.” People want to be able to identify a product with a person. People want to buy from folks that they “know like and trust” if they have the choice to do so.

We can’t get folks to know us if we are hiding who we are. If we are scared to put our face on our promotions then maybe we should not be in this business.

What do you think?

Yours in Success,

John L. Brewer

Tell Your Friends!

5 thoughts on “How Important Is Branding?

  1. Rob Paris

    Great Post John.
    One can only hope that people read this and pay attention.
    As you correctly put no branding in the proper sense or lack of ID or pictures of dogs, cats, horses, rubbish bins and where is Wally and I move on rapidly.
    Have no time for those that think we are back in the nineties and only comic avatars could be used, the world and the internet has moved on and the means to brand ones self properly is well and truly available.
    The most obvious thing in branding is the people who succeed online have branded them self properly.

    1. admin Post author

      Yes Rob. You are absolutely right. Thanks for your comment! It’s what makes the whole thing work 🙂

    2. admin Post author

      Thanks for your comment Rob 🙂

      Yes, we must be in “the present” and not the past.

  2. Jon Olson

    Pretty much bang on on all points. Know, like and trust is so important in 2016 and if your personal brand isn’t out there….You are missing huge potential. Great stuff Mr. Brewer

    1. admin Post author

      Thanks Jon. I appreciate you taking the time to not only read my post, but to also comment on it. As always your thoughts mean a lot to me because of your many years of experience in this industry.


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