Anyone who owns a Traffic Exchange, Safelist, Membership Site, etc should be aware of the latest "slap in the face" by PayPal. It has sent shock-waves through the industry. The question is, who's fault is it? Before we all start yelling 'it's not fair' maybe we need to evaluate our own part in this dilemma.
Those of us who use PayPal exclusively have to ask ourselves the question - "do I have all my eggs in one basket?"
No one saw this coming, but it came. PayPal could have given us fair warning, but they didn't. So now here we are. For those who already had other payment options set up on their sites - BRAVO! Only some of their "eggs" were "broken" by PayPal. For the others - were we all simply too comfortable with PayPal? So comfortable that we didn't even consider a backup plan in case something went wrong? Hmmmmm....
Something very positive that has come out of this is that it forces those who are honest and serious players in this industry to start focusing on the VALUE and LEGITIMACY of what we have to offer. Like it or not the industry is flooded with hype and with enough folks ready to jump on anything that may make them a quick buck. That is NOT what this industry is supposed to be about. Are we letting the "snake oil salesmen" dictate how we are looked at to the general public and to those entering the industry?
ONLINE MARKETING IS A BUSINESS. It is not a "job."
If you get paid to do specific tasks for someone who runs an online business, THAT is a job. If you want to earn money by promoting products and services online, THAT is a business. There is a huge difference, and it's high time that those of us who truly care about the legitimacy of our industry to start making sure that is known as we go about our daily business and advertising.
There is a lot to be said on this issue. It would really be nice to hear what you folks out there think about what I have said here.
Thanks for listening to my "blah blah blah!"
Yours in Success,
John L. Brewer