Building a Marketing Community

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The recent PayPal drama has taken our little industry by storm - for better or worse. I would say for the better.
Why? Well, because it forces us in this industry to examine ourselves. This examination can be taken from many perspectives. One perspective is Networking.

Networking is Vital to the Internet Marketing Industry

One thing that is important to understand in our line of business is that we are not alone, nor should we want to be. This can be seen from the way many marketers are communicating with each other as to how the recent PayPal drama has affected their business and what they have done or will do about it. It is an outstanding thing to be able to do - and so "effortlessly." We don't have to arrange for meetings at cafes, restaurants or other areas. All we have to do is go online. The question is, do we talk to other marketers? If your answer to that question is no, then you need to change that RIGHT AWAY!

Together We Stand, Divided We Fall

When people in our industry communicate with each other we are contributing not only to the success of our individual businesses, but to the industry as a whole. You have probably heard the advice to "surround yourself with people smarter than yourself." That is what we do when we network. Don't be too put off by the term 'smarter.' Being 'smarter than someone else or someone else being smarter than you has nothing to do with our level of education - it has to do with our experiences and skills. We all have many different experiences in life and in business. We have had successes and we have had failures. The key is to learn from those things. The more we discuss with others the successes and failures that they have had, the more we learn. We can ALL learn SOMETHING from SOMEONE.

There is No "One Size Fits All" Solution.

When we network with others we will discover that people have different ways of doing the same task or achieving the same goal. Sometimes their method is not necessarily "right or wrong," its simply "different. Therefore we should try not to be too opinionated and realize that sometimes we will simply have to "agree to disagree" and drive on.

The Internet Marketing Industry is much to vast to get stuck in one particular view. If it works for you (and is moral and ethical), then by all means do your thing. But can you adjust "your thing" according to some tips or tidbits of information that you received from others? Sometimes we have to "climb down off of our egos" and admit that we need to change the way we do things. That is simply the way of business and the way of life.

Who do you surround yourself with?

Personally, being a part of different "marketing systems" or "marketing communities" has been very beneficial for me. The main ones being Click Track Profit, Build A Biz Online and Mardox Marketing (in the order of my exposure to them). Being a part of those communities or systems has helped me gain some very valuable knowledge over the years.

Don't stand alone - especially now. The wind of change is blowing in the industry. Together we can keep from being blown over by it.

Thanks for reading my blah blah blah.

Till next time!

Yours in success,

John L Brewer

Tell Your Friends!

6 thoughts on “Building a Marketing Community

  1. ‘The recent PayPal drama … forces us in this industry to examine ourselves.’
    Unfortunately, there is a lot of panic and whining going on that hurts the Industry as a whole.
    As Tony said in his meeting, we have done this to ourselves. Thus time to buck up, swallow the
    pill and make some well thought out serious decisions.
    Those of us who have been around for a very long time, have been there done this before.
    Which, by the way, is how PayPal got to be the processor of choice.

    Done once, can do again. This time with hopefully, a lot more forethought.

  2. Hi John
    Excellent post and I am sure this will lead to better things for us. I went to a business luncheon on Wednesday and the subject matter was right on.
    “We all face hard choices. We can become Bitter or We can become Better.”
    I choose becoming better!

    1. Hey Tony
      That is very cool! Become better instead of bitter. I like it.
      It’s a very good point.
      Thanks a lot for your comment!

  3. Great post John and I also feel that we should actually be thanking Paypal – even as hard as it hurts – that they gave us a wake-up call. Times are changing, we have to change with them – I for one know I got comfortable with the way things were going.

    Also this has taught another lesson about putting all your eggs in one basket, we as marketers know better and again I am guilty of doing the same. Paypal was a great payment processor and we got spoiled but they also have their own rules that they have to abide by and they change.

    AND looking at things from Paypal’s point of view – they are running a business just like the rest of us and they too had to make some changes to survive. If we think about how some of their assests have been frozen, that was a wake up call for them also. Think about all the disputes they dealt with from members when they filed a dispute instead of contacting site owners – we didn’t keep the lines of communication open with our members. Think about the chargebacks with all the Credit Card companies must have been a nitemare for them. I’m just saying before you get bitter – think about walking in their shoes and what you would have done.

    It’s time for changes, it’s time to stop the bitterness, it’s time to regroup and move forward and it’s time for all of us to realize that YOU WILL NEVER MAKE EVERYONE HAPPY. BUT you can be part of the change that you want to see.

    1. Hello Nancy,

      Yes, it does us all well to see things from another perspective.

      We certainly forget that sometimes.

      Thank you very much for your comment.

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