Does Our Industry Encourage Failure?

It's Time To Examine Our Values

During a discussion in a Skype room we got on the topic of PTC/PTP advertising and how many of the ads are scams or filled with nasty little trojans (malicious computer programs which are used to hack into a computer by misleading users of its true intent) and viruses that can get a website closed down for spamming or scamming.

Robert Puddy made the following interesting comment:
"we took a wrong turn somewhere along the line and ended up in a catastrophic race to the bottom of the barrel. We need to change that."

In a blog post Richard Taylor said the following:
"If you want to live a better future, learn what it takes to achieve it. There are no instant shortcuts." -

These comments got me to thinking a bit about the kind of attitude and behavior our industry has been encouraging over the years.

Many people come into this industry thinking they can make lots of money in a short period of time. And why not? Isn't that what they see plastered all over the internet? Then there are marketers who encourage "less than honorable" methods of making money online.

The marketers who have been around in this industry need to sit back and examine what we do, how we do it and if our methods are honest, productive and reasonable.

But those coming into this industry need to do their due diligence as well. They need to do research on the things that they decide to get into and to also use their "clear thinking faculties." If something looks too good to be true, it probably is.

Also, new comers to the industry really need to listen to the guidance of experienced marketers that they "know, like and trust." There is nothing more frustrating than trying to give someone some helpful guidance and advice and they simply ignore what you are saying and continue doing things in a way that at the very least limits their chances of success, or at worst does them more harm than good by giving them a bad reputation.

For those new marketers out there who are:

  • tempted to jump on every opportunity that they see
  • spamming folks with the links of things they are promoting
  • waiting till all of their marketing material is 'just right' before they start making their online presence known. . .

. . . PLEASE DON'T!!

Here is what you should do:

  • Look into the various things you are thinking about promoting and make sure it is something that you would be proud to present to "your mother, father, best friend or other people in your life that mean something to you."
  • Even before you start "promoting your wares," Start Building Your List! Get an autoresponder account and then start a blog, a simple website, or something that lets people know who you are and that you are planning on presenting things online. This can be an important target audience for any offers that you have or will offer in the future.
  • If given an opportunity to take part in some sort of online webinar, broadcast, podcast, etc. where you actually get to be on camera or voice communication and talk a little bit about yourself and what you do (or plan to do) online... then do so! That is FREE ADVERTISING people! Opportunities like that don't come by every day

Let us all be determined to contribute to our industry being an industry of integrity and to take our online endeavors seriously.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

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What Is Your Why?

Why are you in Online Business?

Lately I have been asking fellow marketers what advice they give people who ask them "how can I make money online?"
I have gotten some pretty interesting feedback and some outstanding food for thought as well.

The reason I have been asking that question is because it occurred to me that many coming into this industry have no idea what they truly want to do. Most enter the industry with dreams of making tons of money by doing next to nothing. - That reminds me of the guy on the cartoon Two Stupid Dogs that used to say "Isn't that cute...BUT IT'S WRONG!" 🙂

I was watching a video post from Jon Olson and heard him say something that "hit the nail on the head."

He said:

"The problem with online business is that we have such a narrow view of why we are doing what we are doing."

There has never been a more true statement uttered about our industry!

Do we ever stop to think why we are doing what we do? Or do we simply "go through the motions" of earning money online - not really caring one way or the other what we "put out there," as long as we are earning money?

When I was in the military we learned to either Lead, Follow, or Get the H*** Out of the Way!

When we as marketers put our "wares" out for all to see we are in a since being leaders because we want people to "buy our stuff," or listen to what we have to say. There are folks out there who will actually "follow" us, and there are those that choose to maybe be inspired or motivated by what we have put out there and start "doing their own thing." That is great stuff!

But then there are the "negative Nancys" who always talk about why they "can't (or won't) do this or that" and at the same time try to put down those who ARE trying to "do this or that."

So, "what the heck is your point John?" you may be asking.

My point is that if you want to earn money in the Online Industry then you had better start thinking about what it is you want to do online and why.
Once you have figured that out - START DOING IT! There is no "perfect time" but the present. Get started, and continue tweaking and improving as you go along. When you fall on your face (notice I said 'when,'and not 'if'), get up, dust yourself off, learn from your mistakes, and CONTINUE MOVING FORWARD!

Surround yourself with wonderful, knowledgeable and encouraging people.

Become an active part in the industry and not simply someone looking to see what they can get OUT of it instead of thinking about what they can GIVE to it.

Get started right away folks! Go ahead! DO IT NOW!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of

Mardox Marketing - Building a Community One Member at a Time!

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Look Beyond The Hype

A Tale of Two Offers

OK, as I was surfing a few minutes ago I came across a couple of ads that caught my eye for different reasons. So I thought.... hmmmm, let me take a look.

One of the offers was pretty much what I expected and I have to examine it more closely to see if it is worth my investment. The “jury is still out” on the other offer. Let me tell you why.

The first offer was for a clear product. What the product is was clearly explained with video and text. Then you were told how much it cost.

The second offer simply talked about how “wonderful” the product/service is and the fact that you need to get it right away or else you will be missing out on lots of “leads.” There was a whole lot of blah blah blah about how important building your list is and how this product/service will do that for you in an explosive fashion... but they never mentioned what the actual product/service is (that's why I keep saying product/service because I haven't quite figured out which it is, or if it's both).

The difference between the two offers

Yes, the promo material for the first offer was filled with the typical hype that promo material is filled with – no surprise there. But when the “dust settled” I was given an actual product to evaluate and consider.

Now, the other offer was different. The promo material basically talked about how wonderful the product/service is and that you need to get it right away or you will be missing out on a huge amount of “leads.” When the dust settles …. you still don't know what the actual product/service is. They even gave you a peek in the “back office” of a test account, but it was still not clear what the product/service was all about.

Do Your Research

When we are presented with advertising we need to remember to use our “clear thinking ability.” We need to do as much research as we can about what is being presented to us. We need to look beyond the hype and evaluate the “bare bones” of the offer to see if it is something that we truly want to purchase or be a part of. Remember - when we promote things, we are BRANDING ourselves.

We are all different. We are in this industry for different reasons and have different goals. Therefore there is no “one size fits all” solution for us. But one important aspect we MUST remember is integrity. Do we want to continue supporting all the HYPE that we see in our industry, or do we want to look BEYOND the hype and search for the true value in things that we can use for our personal benefit AND for the benefit of the people we advertise to?

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

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Great things are happening in the industry!

Positive news in a negative time.

With so much negative in the industry today, its great when I hear a bit of positive news about what folks in the industry are trying to do to make things better and/or contribute to the integrity of the industry.

Last night at the Mardox Marketing Daily Live Chat, it was announced that Mardox will be starting a fundraising program for it's members in need. VERY COOL.

You can check out the broadcast here:

Mardox also offers monthly prizes for subscribing to, liking (or disliking) and commenting on the broadcast. You MUST DO ALL THREE steps to be eligible. This month there will be two $25 Amazon gift certificates given away.

I have experienced first hand the generosity of program owner Nelson Buck. So I can say with full confidence that it is not some sort of gimmick. I am looking forward to seeing how the project develops. The first recipient for assistance has already been chosen. There will be a qualification process to identify the members who will receive help - so this will not be a case of folks easily "getting something for nothing."

I have seen folks like Jon Olson of Click Track Profit and Hit Exchange News fame do the same sort of thing with his fundraiser for clean drinking water around the world. It would be great to see more of this sort of thing in our industry.

Just the other day I was motivated by the return of Paul Kinder of Affiliate Funnel fame (and a whole bunch of other things) to the industry and the outstanding things he undertaking. I wonder what other exciting things will take place in this industry of ours? I'm sure there must be some other exciting things in the wind. I sure hope so.

Thanks for reading my blah blah blah.

Yours in Success,

John L. Brewer

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Consider the Source

Have you ever felt like a "spammer?"

Why do I ask that question? Well, honestly because I have sometimes been made to feel that way.

Normally, when I give someone a link and ask them to check out a program or service - especially something that requires an investment, I do it because I honestly think that it might be something useful for the person for what ever reason.

Recently I did that in a Skype chat room and it sort of came across like I was trying to "push" something on someone. Yes, this does happen far too often, and I can understand the negative feelings behind it, but the Skype room I was in is a room I have been a member of for a number of years. Meaning that the people in the room should know me and understand my intentions. Which leads to the theme of "Considering the Source."

There are spammers galore out there. But not everyone who posts a link in a public forum is a spammer. We need to think seriously about who posted the link and why. If it fits our personal category of "spammer," then so be it. But If you realize someone is just trying to pass along some useful information, then take it as that.

There is a reason that there rules in public forums for posting links. Those rules are very important. But sometimes someone may make an error in judgment and post a link somewhere they really shouldn't. Does that make them a spammer or "program pusher?" Not really.

I have taken a look at a great number of links posted by people in my networking circles. I know that the people aren't simply trying to make a quick buck. I have even joined or purchased things from their links. Sometimes I even do it simply to support them if I can when I know that they will get some sort of commission from it. That is my way of helping people out in my networking circles. To be honest, we are ALL trying to make money in our industry - but we should understand how to use discretion.

So, the next time someone you know (or should know) posts a link in your Skype room or some other public/semi-public forum, consider who the link is coming from. Maybe that person thinks that you will understand their intentions. You can at least give it a "courtesy look" and tell them what you honestly think about it and why it's not for you. That's a part of what networking is all about folks!

There is no felling more terrible than when people in your networking circles think you are a spammer when that is the furthest from your intentions. If there is someone in your network that seems to do a bit much "suggesting" things, why not speak with them privately and say something like 'hey, I know you mean well, but when you do that so often you come across like a spammer.' I think the person would appreciate the "tap on the shoulder." If they don't appreciate it - then that's their problem.

Thanks for reading my blah blah blah.

Till next time!

Yours in Success,

John L. Brewer

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