Does Our Industry Encourage Failure?

It's Time To Examine Our Values

During a discussion in a Skype room we got on the topic of PTC/PTP advertising and how many of the ads are scams or filled with nasty little trojans (malicious computer programs which are used to hack into a computer by misleading users of its true intent) and viruses that can get a website closed down for spamming or scamming.

Robert Puddy made the following interesting comment:
"we took a wrong turn somewhere along the line and ended up in a catastrophic race to the bottom of the barrel. We need to change that."

In a blog post Richard Taylor said the following:
"If you want to live a better future, learn what it takes to achieve it. There are no instant shortcuts." -

These comments got me to thinking a bit about the kind of attitude and behavior our industry has been encouraging over the years.

Many people come into this industry thinking they can make lots of money in a short period of time. And why not? Isn't that what they see plastered all over the internet? Then there are marketers who encourage "less than honorable" methods of making money online.

The marketers who have been around in this industry need to sit back and examine what we do, how we do it and if our methods are honest, productive and reasonable.

But those coming into this industry need to do their due diligence as well. They need to do research on the things that they decide to get into and to also use their "clear thinking faculties." If something looks too good to be true, it probably is.

Also, new comers to the industry really need to listen to the guidance of experienced marketers that they "know, like and trust." There is nothing more frustrating than trying to give someone some helpful guidance and advice and they simply ignore what you are saying and continue doing things in a way that at the very least limits their chances of success, or at worst does them more harm than good by giving them a bad reputation.

For those new marketers out there who are:

  • tempted to jump on every opportunity that they see
  • spamming folks with the links of things they are promoting
  • waiting till all of their marketing material is 'just right' before they start making their online presence known. . .

. . . PLEASE DON'T!!

Here is what you should do:

  • Look into the various things you are thinking about promoting and make sure it is something that you would be proud to present to "your mother, father, best friend or other people in your life that mean something to you."
  • Even before you start "promoting your wares," Start Building Your List! Get an autoresponder account and then start a blog, a simple website, or something that lets people know who you are and that you are planning on presenting things online. This can be an important target audience for any offers that you have or will offer in the future.
  • If given an opportunity to take part in some sort of online webinar, broadcast, podcast, etc. where you actually get to be on camera or voice communication and talk a little bit about yourself and what you do (or plan to do) online... then do so! That is FREE ADVERTISING people! Opportunities like that don't come by every day

Let us all be determined to contribute to our industry being an industry of integrity and to take our online endeavors seriously.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

Tell Your Friends!


  1. It isn’t easy to be a newbie, as there are lots of people or systems that present themselves as helpers or mentors and take advantage of those who just found this part of the online world. I remember when I just started, people bombarded me with links and I also made that famous mistake of signing up from main page of certain sites without thinking LOL. Now I know that it is good to communicate first and get some comments about various programs out there before joining, and to choose under whom to sign up.

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