Badges and stickers and puzzles- Oh My!
To play or not to play, should that even be a question? First of all, lets define what gamification actually is:
the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service."gamification is exciting because it promises to make the hard stuff in life fun"
Why did I show that definition? Well, because there seems to be a misunderstanding of what the term means. When I say that, remember that I am speaking simply about the meaning of the term and not the quality of the application of the word. I have heard all kinds of comments about this subject - both positive and negative.
I guess the question needs to be 'what is the goal of gamification?' It's not that program owners were bored and had nothing else better to do but start adding these things to their TE, Safelest, Blog, etc. All program owners should have the goal of giving people a reason to come to their site. The first and overall reason needs to be the quality and usefulness of what they have to offer. After that, program owners try different things to get folks to come to their site, use their service, read their blog, etc.
To me, collecting badges, finding letters, claiming zubees, defeating enemies and collecting items are simply an incentive to surf, read safelist mails, subscribe to a blog, etc. Some people do get a bit carried away with these things (like writing nasty support tickets when these games don't work correctly), but those folks simply need to realize that these elements are simply incentives and have no bearing on the success of what they are promoting.
There are even some positive aspects to some of these games, like getting advertising credits at different sites when you click on the the Viral Traffic Games button and move your character, or getting CTP 'XP' for collecting badges or reaching certain prize pages. Even though that may be the case, some people seem to complain about gamification (imagine that - lol).
The bottom line is that we have a choice as to whether we claim that badge, click on that game button, etc. We can even discuss the quality of the games and things that are available, but do we really need to complain about gamification itself? When you walk into a store and see a display that says you can fill out the card and be eligible to win a prize, you either do it or you don't - but do you complain about it?
Sometimes surfing traffic exchanges and claiming credits for safelist emails can be a bit boring. So why not have some gamification elements to make things a bit more fun? What do you think? I would love to read your comments about it!
Thanks for reading my blah blah blah.
Please leave your comments – that is what makes the whole “system” work.
Till next time!
Yours in Success,
John L. Brewer
Proud member of Mardox Marketing - Building a Community One Member at a Time!