False Advertising



Produce What You Promise

I HATE being misled. It happened today. I'm very annoyed. My being annoyed might not mean much to the individual readers of this post, but when a bunch of other folks are also annoyed about the same thing, then it should make a difference to the one who mislead everyone. At this point you are probably thinking... "What the heck are you talking about John?" Well, let me tell you what's up.

While surfing I saw a promotion that caught my eye. It was a promotion for a Traffic Exchange. The ad stated "Simple, Straight to the Point, easy to follow Step-by-Step Training System designed to Help You Generate Higher Online Income Levels." I thought to myself, 'hmmm, that sounds interesting. I wonder what type of training they offer?' So - even though I a member of far too many TEs as it is, I signed up.

After going through the signup process I excitedly went to the site to see what sort of training I would find there. I am always on the lookout for anything that adds to my Internet Marketing knowledge and that I can also share with others. Well, I was greatly disappointed. There was NOTHING. No training what-so-ever. If there is some training on the site I did not find it. I would have written a support ticket and asked about it, but the contact link did not work!

Needless to say my impression of this site and the person who owns it is not a good one. Now, don't get me wrong, I am not bad-mouthing the site or the owner. I am simply sharing my experience. But there are those that WOULD bad-mouth the site and the owner.

My point is this: this is a perfect example of branding. A BAD example. If I had this experience with this advertisement and subsequent visiting of the site, I wonder how many others have? Our industry needs to turn itself around. This is the type of thing that feeds all the trash talk about how crappy the Online Business Industry is and how "we are all a bunch of scammers."

We need to pay attention to what we promote as affiliates and what we present and provide as owners. If we don't, then our industry will continue in the downward spiral it seems to be on in many ways.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Proud member of Mardox Marketing - Building a Community One Member at a Time!

Tell Your Friends!


8 Replies to “False Advertising”

  • This example is all too common. It may relate from excitement, designing and building the site, then not come back to make sure all the pieces are in place. It might not seem so bad if the owners would post in the training areas, what is currently being worked on so you bookmark it and come back later to find they really did mean to offer training.

    It would be even better if they didn’t promote the benefits until they were completed.

  • Absolutely Fran.
    If there would have been some sort of notification on the site about the training not being there yet and so on, then that would be different.

    Thanks so much for your comment.

  • Amazing Read – too often this happens. and your spot on its a let down feeling. And as a whole how will that affect the whole of that Niche that there is people like thins in this Niche …. its a shame but also has a great lesson behind it thank you for sharing.

  • Actually, I am glad you shared this experience. Many owners want to stand out and offer more but in their rush to get the site online, the launch it prematurely. Here is hoping that training will come in the future. But, you are right….the first impression as already been made- a bad one.

  • Yes Catherine – the rush to get online can cause us to make mistakes that can be detrimental to our brand.

    Thanks for your comment!

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