How do you interact with your program members?

"Sleepers" can wake up at any time.

I had an interesting email exchange with a program owner. I have been a member of the program for a number of years, but for one reason or another never really did much with it.

The basis of the discussion was that I was not able to take advantage of something that was advertised in the membership area of this program as being only available to "upgraded members." There was no mention of a "minimum upgrade," so I took the lowest one available.

After not being able to take advantage of what was offered I contacted support. I was contacted by one of the co-owners. At first the exchange was rather normal and pleasant. I explained my problem and the co-owner explained why I was not able to take advantage of what was being offered even though I was upgraded. I mentioned that I felt a bit misled. The co-owner understood, apologized, said that the wording would be changed and offered to give me a refund. I was even offered a discount on an upgrade that would qualify me for what was being offered, but I simply could not fit it in my budget at the time, so I didn't take advantage of it, but decided to keep the upgrade that I already had paid for.

That would have normally would have been the end of things until I noticed that the wording on the payment page was changed, but not the wording in the members area that you see that encourages you to upgrade. I mentioned that to the co-owner and received the following response:

"I am a little confused though, you have been a member for almost 5 years, have no referrals and are not even promoting CS, even though you are Upgraded.

So what do you think ***** (the advertised offer) will do to aid your future? Also, why should I keep spending all this time with you?
You have done nothing but complain about wording, which no one else has ever cared about.
 
Just what is your problem?
I have no time to waste on this topic- either Upgrade or don't- ***** (the advertised offer) is not needed for earning commissions.
Goodbye"
 
Well, that upset me a bit. It upset me because first of all that was a bit rude, and second of all I was just trying to make the co-owner aware of something that someone else may make a very big deal out of because it could be a case of false advertising.
 
After that unpleasant exchange I did some networking about that particular co-owner and received some mixed reviews. In the end I came to the conclusion (thanks to the networking that I did) that the person was probably reacting in frustration, but that it was no reflection on the benefits of  the advertised offer. So I decided to simply drop it, but could not get the exchange out of my head. Thus, the birth of this blog post.
 
For all practical purposes I was (at the time of the exchange) an upgraded member and received such treatment, not from my upline, but from the CO-OWNER of the program. Not good.
 
Anyone who has been in our industry for a while knows that folks often join things for free and then do nothing with it until something for some reason (like the advertisement of a special offer for upgraded members) encourages them to get active in a certain program/service that they had done nothing with for quite sometime. Should those "sleepers" be treated with disrespect, or be welcomed with open arms?
 
What say you?
 
Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!

Yours in Success,

John L. Brewer

HowToProfitOnlineTips
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458
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How is our reflection?

What we say and do affects our brand

Our business dealings are a reflection of who we are as people.  In our industry people normally only get a short amount of time to "meet" us. This comes through our advertising, blogging, videos, live online broadcasts, etc. As is often the case, first impressions are lasting ones. If we unintentionally make a bad first impression on someone, then it will take a lot of work to make things better - if we can at all. I say 'unintentionally' because no one in their right mind should want to make a bad impression on someone.

We are the sum total of our personality

That personality has been shaped and molded over the years in various ways and for various reasons. Also, if we are dealing with certain illnesses (high/low blood pressure, diabetes, etc)  or physiological disorders (depression, Aspergers syndrome, bipolar disorder, etc) that affects how we do things as well, even though we might not realize it. Thing is, we often see what we WANT to see about ourselves, and not what others may see. We sometimes also like to listen to those who "tickle our ears" by telling us what we want to hear instead of telling us the truth about particular matters. Unfortunately the people who try to tell us the "un-sexy truth" are often ignored.

There is a right way and a wrong way of doing just about everything

Criticism is no different. There is constructive criticism and criticism for criticism's sake - not caring if it is done in the best way possible or not. With rights come responsibility. Just because we have the "right" to say what we want when we want and how we want does not mean that we should. There is a way of being critical without being unnecessarily hurtful. Sometimes we cant avoid hurting someone's feelings because some folks are rather "thin skinned" and don't take criticism easily. We can't do much about that, but we CAN do something about how we say what we say, or how we react to what others say. Why am I telling you all of this you may ask. What the heck does it have to do with marketing and online business? Please read on 🙂

Transforming our industry

There has been much talk in the industry about change - that our industry needs to be improved. The more I see talk about cleaning up the industry the more I see all kinds of negative negative negative. What makes it worse is that this negative comes from those who have been around in this industry for quite some time. I have seen and heard people in this industry that I respect a lot say and do some things that simply are not cool. Often, when you try to approach such folks and politely point some things out to them they "stand by their rights" to say and do whatever they want. This shows a serious lack of humility - a characteristic that is unfortunately difficult to cultivate for the majority of mankind.

Making better choices

We have absolutely no control of what others say or do, be we have the ability to control how we REACT to what they say or do. Someone can be "as wrong as snow in July," but it does not make us "more right" by returning their attitude in kind - giving back what we received. It may feel good at the time, but it's still wrong, and there is no "right way to be wrong." If this sort of attitude persists in our industry, then we can forget about this "change" that everyone is talking about.

This is something I simply had to "get off my chest" because I keep running into it time and time again. I was even the culprit a while back until I realized the mistake I made and apologized to the person that I offended - even though I still disagreed with their point of view at the time. That took humility, and it's something that I do my best to cultivate every day of my life. Then I can look in the mirror and like the reflection that I see, and hope that my online and offline business practices reflect that as well.

So.... what do YOU reflect?

Thanks again for reading my blah blah blah 🙂

Till next time!

John L. Brewer

http://trck.me/MarketingWithJohnBrewer/

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