Promote Your Program!

Don't Expect Others To Promote it for you!

Hello Everyone!

Here I am again 🙂

While it may be rather obvious to many program owners that they need to promote their program or service in order to get more business, sometimes I wonder if it's as obvious as it should be.

You would think that program owners - especially TE and Safelist owners would without a doubt get their sites out there. I have met quite a number of program owners over the years, but I hardly ever (if at all) see some of them advertising their programs. This is a mystery to me as some of those owners are not "new" to the industry. Don't Expect Others To Promote Your Program! Sure, you may have an affiliate offer and everything, but that does not always equal people tripping all over themselves to promote your program. It simply doesn't happen as much as folks might think.

People often complain about seeing loads of Traffic Exchanges and Safelist/Mailers advertised in other TEs and Mailers. I don't see a problem with that. At least the programs are being advertised. If others have such a problem with it then they need to start flooding the TEs and Mailers with THEIR promotions that are NOT TEs or Mailers.

Advertising works. Period. TE advertising works. Safelist/Mailer advertising works. Banner advertising works. Text ad advertising works. The list goes on and on. Some may work better than others. The same people might have a different degree of success with the same type of advertising vehicle. That is simply the way it is. There are many variables that contribute to a successful advertising campaign. If Traffic Exchange advertising doesn't work for you, that does not mean that Traffic Exchange advertising doesn't work. It simply means it doesn't work for YOU. Maybe you need to adjust your promotions, or simply try a different medium. Don't go raining on someone else's parade by saying 'Traffic Exchange advertising (for example) doesn't work' and other silly blah blah blah.

Some may wonder why such a blog post is necessary. Well, what may be obvious to many may not be obvious to all. Also, we could all use a reminder from time-to-time about things we already know about. Plus there are also new people that come into the industry every day. We need to show them a good example 🙂

So remember, although it is cool to have affiliates that also promote your site, YOU need to be doing it as well!!

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

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What is a Community?

And why is this question important?

Hello everyone! Sorry it has been so long between posts, but I have been very busy and very tired 🙂

Lately I have been thinking about the word "community" and what it actually means. There are many definitions for this word, but the one that best fits the purpose of this post is "a group of people who have the same interests."

In the Internet Marketing Industry we throw this word around a lot, but do we ever really stop to think about what it means and, most importantly - how it applies to our industry?

One of the Marketing Systems that I am a member of is Mardox Marketing. The theme for our Marketing System is:

Building a Community One Member at a Time!”

This theme in itself is a wonderful one, but being a member of this Marketing Community has brought some unexpected challenges.

As stated above, a community is "a group of people who have the same interests." Having pointed that out, it does us good to remind ourselves that having the same 'interest' does not always equate to having the same opinion or point of view. Sometimes people in a community agree, disagree, or agree to disagree. That may be rather obvious in theory, but in practice things can turn out to be much more complicated than that.

 

The Complications

In a community there can be people with some rather "outgoing" personalities and VERY strong opinions. There can also be people in the community that - despite all the well intentioned direction from members of the community with more experience in Internet Marketing, decide to ignore the advice given them and do things "their way," or follow the lead of some who may not have their best interest in mind.

I am the type of person that likes everyone to get along and always do my best to make that happen. But sometimes that is simply not possible. Is that a bad thing? In the beginning I thought it was.

 

Drawing the positive from the negative.

I think it's a shame that folks who would normally have a pleasant relationship if they happened to meet each other in a "neutral" setting such as a wedding, a a party, or some other social gathering. But That's life. It happens. Sometimes people's personalities get in the way and folks that you think would get along great on a professional level simply don't "click."

What we can learn from this is that sometimes we will have a different working relationship with the same person as someone else would. It's like having a neighbor that some folks don't seem to get along with, but you never have a problem with the person. Or the co-worker that everyone seems to love but you simply don't like the person for whatever reason. Be that as it may, it does not necessary mean that because we don't get along with someone that others in our community should stay away from them. It's just not realistic.

If we know someone to be totally dishonest in one way or another then it's our responsibility to inform the community in the most respectful way possible. But if it's simply a matter of their personality "rubbing us the wrong way," then we can choose to deal with them or not, but we should not discourage others from doing business with them.

There are times when we choose not to promote the product or service of someone that we have had some sort of "problem" with, and that's OK. But that does not mean that we should stop dealing with someone because someone else has a bad experience with them. What we can learn from that is sometimes people in our community may do business with folks we personally choose not to work with. That does not mean that we have to leave the community, but we may choose to limit our interaction within the community if we feel it necessary.

 

The bottom line

Networking is a vital part of Internet Marketing success. We should do our best to surround ourselves with people who have more knowledge than we do about particular things. Everyone can learn something from someone. We should always try to be a positive and motivating member of whatever marketing community we decide to associate with - there is enough negative in this industry already.

We should also remember that the ultimate goal of being part of an Internet Marketing community is to help each other to be successful in business. While we may sometimes talk about personal things, the latest news events, etc., we should keep in mind that the reason we came together is for succeeding in business. I often see some pretty wide ranging discussions in Internet Marketing Skype rooms, Facebook groups, etc. that stray far away from the theme of succeeding in business and which can sometimes lead to some hurt feelings. That is not necessary. As I said before, there is enough of that going on in this world today, we don't need to ad to it.

We have some very knowledgeable people in our industry. We also have people in our industry who have some wonderful personalities that have a positive effect on everyone they come into contact with. We have people in this industry who have the experience of "being there and doing that" for years. It is essential that we rise to the challenge of drawing on all the positive aspects of our industry and reacting in the correct way to the negative aspects.

A Sargent in the army used to tell us "there is no right way to be wrong, but don't be afraid to be right." That is a powerful statement that also requires the right degree of personal humility to know when to push an issue/opinion or when to simply agree to disagree in the most positive way possible. We all fall short of being the best people that we can be in one way or another. Let us all do our part in contributing to all the positive aspects that our industry can offer, helping each other to be successful in our online business endeavors.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!

Yours in Success,

John L. Brewer

Email - esljohnnymarketing@gmail.com

Skype - johnnysurf458

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