Don't Expect Others To Promote it for you!
Here I am again 🙂
While it may be rather obvious to many program owners that they need to promote their program or service in order to get more business, sometimes I wonder if it's as obvious as it should be.
You would think that program owners - especially TE and Safelist owners would without a doubt get their sites out there. I have met quite a number of program owners over the years, but I hardly ever (if at all) see some of them advertising their programs. This is a mystery to me as some of those owners are not "new" to the industry. Don't Expect Others To Promote Your Program! Sure, you may have an affiliate offer and everything, but that does not always equal people tripping all over themselves to promote your program. It simply doesn't happen as much as folks might think.
People often complain about seeing loads of Traffic Exchanges and Safelist/Mailers advertised in other TEs and Mailers. I don't see a problem with that. At least the programs are being advertised. If others have such a problem with it then they need to start flooding the TEs and Mailers with THEIR promotions that are NOT TEs or Mailers.
Advertising works. Period. TE advertising works. Safelist/Mailer advertising works. Banner advertising works. Text ad advertising works. The list goes on and on. Some may work better than others. The same people might have a different degree of success with the same type of advertising vehicle. That is simply the way it is. There are many variables that contribute to a successful advertising campaign. If Traffic Exchange advertising doesn't work for you, that does not mean that Traffic Exchange advertising doesn't work. It simply means it doesn't work for YOU. Maybe you need to adjust your promotions, or simply try a different medium. Don't go raining on someone else's parade by saying 'Traffic Exchange advertising (for example) doesn't work' and other silly blah blah blah.
Some may wonder why such a blog post is necessary. Well, what may be obvious to many may not be obvious to all. Also, we could all use a reminder from time-to-time about things we already know about. Plus there are also new people that come into the industry every day. We need to show them a good example 🙂
So remember, although it is cool to have affiliates that also promote your site, YOU need to be doing it as well!!
Thanks for reading my blah blah blah.
Please leave your comments – that is what makes the whole “system” work.
Till next time!
Yours in Success,
John L. Brewer
Email - firstname.lastname@example.org
Skype - johnnysurf458