Why Do We Join A Program . . .



. . . And Then We Do Nothing?

Hello everyone.

This is a topic that is familiar to many of us in the industry, both as program owners and users. Many of us have probably been guilty of this at one time or another - we join a program... and then we do nothing with it. Yes, I include myself among the guilty.

Case in point:

Out of more over 50 members in my downline at Click Track Profit, only 2 have logged in this year (2017), and out of the more than 120 members I have under me at Mardox Marketing, very few are active.

 

Why do we do this? Why do we join things and simply do nothing with the product or service that we join? Well, the answer to that is different for different people. There are a variety of "categories" of people who join Internet Marketing programs and services.

  • People looking to "get rich quick"
  • People looking for ways to honestly earn money online
  • People looking to increase their Internet Marketing knowledge base
  • People looking for useful products and services to enhance their marketing
  • People looking for Affiliate Programs
  • People looking for new and varied advertising mediums

The list goes on and on!

The question we have to ask ourselves is why do WE join things and do nothing with what we join. As I mentioned earlier, the answers vary depending on the individual. Some people simply jump from one "shiny object" to the other hoping to "strike gold." Some folks simply spread themselves a bit to thin with trying to do all they can do to be successful online. Some have every intention of using the programs and services that they join, but "life get's in the way" - especially for those who do Internet Marketing on a part-time bases. Also, sometimes we join things and it turns out not be what we thought it would be. Of course many other reasons can be added to this list.

It is up to us as Marketers - no matter what stage of marketing we are at, to try to actually focus on becoming successful and taking the necessary action to do so. That involves not only joining things, but making sure we use those things that we join to advance our business, brand and marketing presence.

Should we give up on those who are inactive?

Not necessarily. While we have to be careful not to spend too much time on those who are inactive while ignoring those who "buy/join our stuff," we should try to encourage them to once again become active. Sometimes all that takes is a simple automatic email from within the program or service letting the member know that their account is inactive - reminding them that if they are using the program they belong to in order to advertise, that their ads will become inactive soon or have already become inactive.

Some program owners may choose to purge the inactive members from their lists. That is a personal decision. It is important to remember that sometimes "sleepers" wake up for one reason or another and start becoming active once again.

There are two perspectives that we need to view this issue from -  the perspective of the program owner and that of the user.

From a program owner standpoint, we should not be too quick to judge those who have become inactive. As we said before - it is what it is, and there are different reasons for it.

From a users standpoint, we need to try to keep track of all the memberships we have, and try to be active in them. Tools such as "All Of My Links" are really good for that.

Thanks for reading my blah blah blah.

I would really like to know what you think about this topic.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email - esljohnnymarketing@gmail.com
Skype - johnnysurf458

Tell Your Friends!


8 Replies to “Why Do We Join A Program . . .”

  • Great post and I think we all are guilty of this at one time or the other as there are so many programs out there that there is not enough time in the day anymore. As far as being inactive, my gripe is getting an email that I am inactive and then login to find out that I have plenty of c/b/t but the site owner has not given me a reason to login otherwise such as referrals, promos, etc.

    • Hey there Nancy 🙂

      That’s a great point you made about site owners giving us a reason to log in.
      Great food for thought for all site owners out there!

      Thanks so much for your comment!

  • As to why, I no longer concern myself with that. It’s just wasted energy.
    I do occasionally check my list and move subscribers who have been inactive for say six months and not clicked one link in that time to an inactive list. But I don’t purge them. Once in awhile I send a “wake up” message to see if anyone responds and move those who do back onto my active list.
    I agree John you never know when someone out of the blue comes alive and starts building their business.
    I’ve joined programs, gone in taken a look around and gone…”na…I’ll pass.” Sometimes I’m just nosy and want to take a peak. So (I was going to say guilty) but no guilt ; just doing my due diligence.
    Thanks for you blah, blah blah.

    Nick

  • Good Article John also think, that we are all guilty of joining things then not taking any action. I like the idea that Nick has about putting them on an inactive list then sending them a wake-up email to see if interest can be renewed. It is a numbers game I just keep promoting and eventually I get an active sign up.

  • Hi John- what a super post! It opens the door for a lot more than posted there both from the position of a owner to those joining the program.

    Owners:…
    translation links on all your pages
    getting started help from filling in ..
    – correct and full profile information
    -reminders to read the TOS, privacy and disclaimers
    You do have them on every important page yes?

    From a new member standpoint …
    – relative content to the ad that engaged them to join
    – a welcome from their sponsor so next emails not deleted
    – Nice front page, exciting promo pages/banners etc – maybe
    There are lots more that make both the owner and the new member a great fit.

    Today I got an email from the owner of a TE for reporting a bad site. They gave me
    some bonus credits. Darn it that did not grab my attention. I replied back asking for
    a year upgrade in their TE – something they did not have on site and sure saves me
    BIG extra bucks with the difference in USD vs CAD for monthly payments.

    Point is, you never know when that ‘cheater’ really is limited in English. (Too many English speaking people suffer that same issue. ) or when the new joiner is disappointed by basic things that give
    them comfort. Things we tend to take for granted.
    Like list separation not deletion of inactives. How many times did you lose your data base over crashing hard drives before you learned to have back ups to what is important to you?
    Mr/Ms inactive may be in that spot. Also the list separation requires two separate styles of mail and both can be responsible to bring back the inactives to the fold.

    Great post John. and I presume a 100 more good reasons than have been stated so far.

    Have a super day.

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