Even when a "Guru" tells you to do it this way.
This is something I MUST get off my chest.
The Internet Marketing industry is more competitive now than it ever has been - and the way we do things have changed considerably.
But one thing that has NOT seemed to change is the BULL CRAP subject lines that some use in their email campaigns.
Worse yet, people are forgetting (or not being taught) how much of a difference the "personal touch" makes.
What Led To This Post
I was just checking my emails and came across one with the following subject line:
"Cha-Ching ! John You Just Referred A New Online Sales Pro."
WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG WRONG!
(Did I mention that such a subject line is wrong?)
First of all, I am not a member of any "Online Sales Pro" program. Second of all, this breaks all of the codes of ethics that serious marketers need to have.
I know I don't need to tell many of you this, but to those readers who are relatively new to this industry this is important information.
You know what's even worse? I wrote an email to the "person" who sent me the original email (It was sent through ViralURL.com) because they were "nice enough" to put their contact email in the sales pitch. When I sent the email I received an immediate answer - from an autoresponder. With another sales pitch.
ViralURL.com does put the following disclaimer at the end of their emails: "DISCLAIMER: We are not responsible for false or
misleading information sent from other members and recommend investigating all offers thoroughly before making any purchase decisions."
The disclaimer is fine, but I think there should be a way to report people who use subject lines such as these.
At any rate folks - please stay away from things like that. It's simply bad business practice.
If I would have been able to contact this person directly we could have opened up a dialog with one another that may or may not have led to future business of some sort. At the very least it would have expanded our personal network.
Now I have a very bad impression of this person and will probably avoid doing any business with him if he contacts me.
Serious food for thought folks.
That's about all I have for the moment.
Thanks for reading my blah blah blah.
I would really like to know what you think about this topic.
Please leave your comments – that is what makes the whole “system” work.
Till next time!
Yours in Success,
John L. Brewer
Email - firstname.lastname@example.org
Skype - johnnysurf458