How NOT to do business

By | June 17, 2017

Even when a "Guru" tells you to do it this way.

Hello folks,

This is something I MUST get off my chest.

The Internet Marketing industry is more competitive now than it ever has been - and the way we do things have changed considerably.

But one thing that has NOT seemed to change is the BULL CRAP subject lines that some use in their email campaigns.

Worse yet, people are forgetting (or not being taught) how much of a difference the "personal touch" makes.

What Led To This Post

I was just checking my emails and came across one with the following subject line:

"Cha-Ching ! John You Just Referred A New Online Sales Pro."


(Did I mention that such a subject line is wrong?)

First of all, I am not a member of any "Online Sales Pro" program. Second of all, this breaks all of the codes of ethics that serious marketers need to have.

I know I don't need to tell many of you this, but to those readers who are relatively new to this industry this is important information.

You know what's even worse? I wrote an email to the "person" who sent me the original email (It was sent through because they were "nice enough" to put their contact email in the sales pitch. When I sent the email I received an immediate answer - from an autoresponder. With another sales pitch. does put the following disclaimer at the end of their emails: "DISCLAIMER: We are not responsible for false or
misleading information sent from other members and recommend investigating all offers thoroughly before making any purchase decisions."

The disclaimer is fine, but I think there should be a way to report people who use subject lines such as these. 

At any rate folks - please stay away from things like that. It's simply bad business practice.

If I would have been able to contact this person directly we could have opened up a dialog with one another that may or may not have led to future business of some sort. At the very least it would have expanded our personal network.

Now I have a very bad impression of this person and will probably avoid doing any business with him if he contacts me.

Serious food for thought folks.

That's about all I have for the moment.

Thanks for reading my blah blah blah.

I would really like to know what you think about this topic.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer
Email -
Skype - johnnysurf458

Tell Your Friends!

8 thoughts on “How NOT to do business

  1. Nicholas Grimshawe

    Hi John
    I am a member of ViralURL and I get really good conversions from that site. However I also see the most blatant unethical email subject lines coming from that site.
    The person you emailed to suggest a better approach, missed out on a chance to interact with you and build a relationship.
    This is a quote from Russell Brunson from his new book “Expert Secrets” ‘…Your focus will be taken off of your making money, and into giving results to others, and for some odd reason, as soon as you make that shift in your thinking, almost instantly you’ll start making more money.”

    Most people focus on how to get the money out of your pocket rather than figuring out how they can help you get results. Change your focus, change your income.
    The only way to change that is to lead by example.
    I know at times I want to focus on the money…it’s natural to do that. But when you do that by completely misleading your prospect you really fail twice. You loose a change to connect and build a relationship and you loose the chance of ever selling them your product that could be very beneficial.

    Good points, good article.


    1. John L. Brewer Post author

      Hello Nick,

      Some very interesting information there.
      Thank you so very much for your input and your comment 🙂

  2. Kerri Foster

    This article makes some good points . I agree with you John, unethical headlines things that are misleading should be banded. I am a member of viral URL and like Nick I get good conversions form that site. I do think they should ban misleading headlines like a lot of sites do.

    1. John L. Brewer Post author

      Hi Kerri 🙂

      Yes, that is why I was stating that the folks who write the headlines are wrong, not Viral URL.
      But on that same note, owners of programs like Viral should try to do the best they can to bring attention to such a thing.

      Thanks a lot for your comment!

  3. Jon Olson

    Sadly, this is actually taught around the net.

    And the worst, is it just kills your potential to do business with people in the future.

    Good gripe man, I completely agree with it!

    1. John L. Brewer Post author

      Hey Jon

      Glad you liked my little rant 🙂

      Yes, the fact that this stuff is actually TAUGHT is horrible.

      Thanks for commenting!

  4. Fran Klasinski

    Great article John. It was this teaching of fake/false downright lying about how to approach and engage vulnerable prospects that I created the name frantic marketing.
    It was to expose this type of mailing period.

    What is shocking is just how illegal this sort of mailing/advertising really is.
    If only a few got their butts in the proverbial law sling, it might wise up the rest.

    Then again, per usual, they would probably do their utmost to find someone else
    to blame.

    1. John L. Brewer Post author

      Hello Fran

      You are probably right. It’s always “someone else’s fault.”
      Folks really need to think about morals ethics.

      Thanks for your comment! 🙂


Leave a Reply

Your email address will not be published. Required fields are marked *