Be A Brand!
What is Branding, and why is it important?
Basically, branding is all about being recognized and remembered.
When we brand ourselves we not only show who we are but also what we are all about. The first point is obvious, but the second is a bit more complicated. Let's talk about the first point. . .
Showing Who We Are
When we surf Traffic Exchanges and read Safelist and Mailer emails, we often see the easiest form of branding in our industry - the profile picture. It is usually the actual picture of the advertiser or their logo. This is the simplest and most basic way to brand ourselves. It is simple and easy because, in every TE or Safelist/Mailer we join, there is normally the possibility to place our profile picture in the profile/personal information area of the site. When people see our picture or logo often enough, they start to become familiar with us.
But there is something that really puzzles me. Even though this is the easiest form of branding, many don't take advantage of it. Instead of having a picture or a logo, they have a "blob."
Now tell me, do you recognize these marketers? OF COURSE NOT! How in the HECK can we recognize a blob? And remember - a blob with glasses is still a blob! A blob is nameless, faceless and has absolutely no character whatsoever.
THIS is what Basic Branding is all about! Here you see faces and logos. Some of them you may even recognize. That's the idea!
When people see our faces or logos over and over again, they begin to - in a sense, get to KNOW us.
Now let's talk about the first point. . .
What we are all about
As I mentioned above, this point is more complicated. It's more complicated becaus it involves many "moving parts." You see, the object of this area of branding is getting people to LIKE and to TRUST us. This aspect of our marketing is much harder!
What makes you like someone? What makes you trust someone? Of course the answer varies from person to person, and can include lots of specific and even spontanious things. It may be a bit easier to ask what makes you not like or trust someone? These aspects can be much easier to point out.
What does that mean for us? For one thing, that means we need to pay attention to What We Promote. If we promote questionable products, hyped up programs and services that don't deliver what they promise, then we are making a name for ourselves - a BAD one! We also need to pay attention to how we communicate with others within the various programs and services and on the various social media platforms. A basic rule of thumb is to treat people as you would like to be treated. It's funny how that principle is so easily forgotten. Unfortunately gossip, name calling, slandaring, and many other bad aspects of human society are alive and well in our industry.
Some of these negative things can be displayed by any one of us at any time. None of us are immune to such things - we are all human. But the problem lies with those who persist in such behavior. This is the kind of thing that can give us a bad reputation, affecting our "brand" in a negative way.
The Bottom Line
Money is not a true measure of success! If we wish to have true success in this industry we need to pay attention to what we market, how we market it, and what type of service we privide to those who "buy our stuff" or join our programs and services. Paying attention to what we market and how is the easy part. But providing good service to people who join our programs and services is more complicated. It involves actually having a product or service! THAT is a subject for another blog post!
Thanks again for listening to my blah blah blah.
See you next time! (I will try to make it more sooner than later)
Yours in Success,
John L. Brewer