If You Value Your Business…

By | January 12, 2018

Invest in it's Success!

This blog post is a bit long, but there is something I need to rant about a bit - lol

In the Internet Marketing Industry, there is often a lack of appreciation for the fact that we ARE IN BUSINESS.
Anyone who runs an off-line business knows that in order for their business to be successful they must invest in it.
Online businesses are no different, but somehow there is a false perception that there IS a difference.
There seems to be a perception by new folks coming into the Internet Marketing Industry that everything can be done either for free or very inexpensively. Nothing can be further from the truth. While starting an online business is much easier in many cases than starting an off-line business, it still takes INVESTMENT of time and MONEY!

Case in point:

Recently the Easy Business Builder marketing system announced that there will be a price increase in February 2018. It is a relatively new marketing system and when it came on the scene it was said that once it was established the price of an upgraded membership will go up. Now that time has come, but somehow there are members who say they are not prepared to pay the price increase. There is the opportunity to be "grandfathered in" at the current subscription price - which is a valuable deal, but come February 2018 the price will go up.

Having the correct perspective

Newcomers to the industry may not have the proper perspective on things when choosing whether or not to invest, or how much to invest in the tools needed to help their BUSINESS become successful. One needs to break down the TRUE VALUE of the tools they use - especially when it comes to a Marketing System such as Easy Business Builder. A Marketing System is not a simple stand-alone tool. It is a compilation of Several marketing tools. EBB is no exception.

EBB offers such tools as:

1. Autoresponder
2. Lead management
3. Email template management
4. Tracking
5. Page creator
6. Mailer Management

These tools when subscribed to separately add up to about $69 a month on the low end. The tools listed above are only SOME of the tools that Easy Business Builder provides. If you were to add up all the services EBB offers it would cost you at least $200 a month on the low end.

Breaking it down

What it comes down to is this, fellow marketers. When we join a particular program we need to learn how to ascertain the VALUE of it. In order to do that properly, we would benefit by looking at things from the program owner's perspective. What do I mean? Well, when we shop at our favorite stores we are not just paying for the base price of that bag of chips, loaf of bread, carton of eggs, etc. We are also paying for what it costs to keep the store open and to pay the employees who work there.

When we pay for certain services such as lessons to learn how to play a musical instrument, tutoring for our kids, learning a foreign language, getting someone to shovel our snow or mow our lawn, car repair, etc., we are not just paying for the basic price of those services. We are also paying for the investment that the providers of those services made (and continue to make in some cases) in learning how to do those things, perfecting their craft, and paying for any equipment or supplies that might be needed. Not to mention the TIME that it takes to be able to build their business in a manner that enables them to offer you VALUE for the money that you pay them.

Now - when it comes to paying for online tools and services such as Marketing Systems, if we only think from a USER'S perspective we only see what kinds of cool things we can do with the service and what it will cost us every month. But what about the TIME and EXPENSE it took to create the Marketing System in the first place? What about how much it would cost to pay for these tools individually from different sources? What about the EXPENSE it takes to pay for hosting, servers, etc.? THAT is what Marketing System OWNERS thinks about when they figure out what to charge for their program.

Getting What We Pay For

If the QUALITY of the service and the SUPPORT that is offered for its members is up to standard - and even beyond our expectations, then we most certainly get what we pay fore. Most times than not, we get even more. But if we think that we can use free or very inexpensive tools and services and get the same level of quality and support, then we are fooling ourselves.

The Bottom line

The bottom line is that we need to be prepared to invest in quality tools and services if we want our BUSINESSES to have long-term success. I fully understand if someone may not have it in their budget at the moment to subscribe to such Marketing Systems as Easy Business Builder. But let's not "shoot the messenger" when we are told that the price is going up. Either we can pay for it or not. It is up to US to set our priorities and make certain sacrifices like not buying that so much of that fast food every month, or buying that computer game, or whatever we sometimes spend our hard earned cash on even when we don't HAVE to. My brother used to tell me and my sisters when we were growing up that we have to learn how to separate our "wants" from our "needs." Is it any different when it comes to investing in our online business?

Thanks again for listening to my blah blah blah.

I would love to hear your comments.

Yours in Success,

John L. Brewer

Tell Your Friends!

4 thoughts on “If You Value Your Business…

  1. Fran Klasinski

    Good and needed post John.

    Business may be easy to start online
    but becomes twice as expensive to
    promote as offline.

    NO WALK INS – and ‘friends’ say
    wonderful, congrats but no more a
    buyer or promoter for long than
    any other viewer.

    “It still takes INVESTMENT of time and MONEY!”

    And the right tools – and someone willing to teach
    you how to use them within the platform – not as
    an extra!

    Love the oh this is not for me, excuse, it is for
    ‘noobs.’ I know new people lot smarter than
    these excuse makers. Time they faced little
    reality before they and their idea of business
    go bye-bye.

    Buy a good supporting back rest and cushion for
    those long hours on a ‘business computer!’

    Playtime is over!

  2. Barbara DelGiudice

    Hi, John. Having a business online needs just as much work and investment as offline work. You don’t have to pay for buildings and cars, though. 🙂 Thanks for your post.


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