Can Ad Mediums make people Pay Attention to our ads?

Or is that Our responsibility?

I recently had an interesting discussion with an ad medium that blocked me from viewing ads for the rest of that day because I did not pick the correct "last site viewed" choice on the control question. Which is what spawned this blog post. This IS NOT in any way a complaint about the ad medium in question. The discussion simply brought the topic to my mind.

The question is not if someone should be prevented from viewing ads for a specified amount of time for answering the control question wrong - there is nothing wrong with that. The main reason for control/security questions is to ensure that a real person is viewing the ads as opposed to a "bot" or something similar.

The question is, can we really MAKE people Pay Attention to our ads?


Viewing vs. Paying Attention.

You may be wondering what the difference is between someone "viewing" an ad versus someone "paying attention" to one. Well, it's pretty clear when you give it a little thought.

For example, we see hundreds of commercials every day while watching television, but most of the time we don't pay them very much attention. We saw that a commercial came on, so we may have decided to go to the bathroom, or do something else until the commercial is over. That is a "view." We saw that the commercial came on, but that's pretty much it.

But sometimes - for whatever reason, a commercial catches our eye. We may have even seen that very same commercial hundreds of times, but for some particular reason, we decided to take a closer look, or "pay attention" to it.


Who's responsibility is it?

Can an advertising medium actually  MAKE someone pay attention to our ads? Not really, and it's not their job to do so. The job of an advertising medium is to do their best to see that our ads are getting the best market exposure possible and that the ads are being seen by real people. There are many ways that this is accomplished, the basic method being a countdown timer. I am not going to get into many of the other methods available because that is not the scope of this blog post.

Whether someone pays attention to our ads or not is absolutely positively up to us, the advertiser! There is a reason we are encouraged to make our ads stand out by using various ad design techniques - such as using video, attention-grabbing headlines, buttons, etc.


The conclusion of the matter.

As I mentioned earlier, there exist a wide variety of methods that advertising mediums can use to make sure that our ads are being viewed by real people and not machines. But the obligation of getting someone to pay attention to our ads rests solely on the advertiser.

What do you think?

Thanks for reading my blah blah blah.

I would really like to know what you think about this topic.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

Email -
Skype - johnnysurf458

Proud member of Mardox Marketing - Building a Community One Member at a Time! – The Free Banner Advertising Exchange:

Tell Your Friends!

Stress. . .

Should we avoid it?

In the Internet Marketing Industry, stress is something that exists in full measure.
There is more than enough stress to go around for everyone!
The problem is, there is way more stress in the industry than there needs to be.

Many steer far and wide of the stress in the industry. At the first hint of it or the first exposure to it, they have nothing to do with it and even cut ties with the one(s) causing the stress.

That in itself is okay, but should it be our "default choice?"

Stress in itself is not necessarily harmful.

The American Psychological Association has noted: “Stress is to the human condition what tension is to the violin string: too little and the music is dull and raspy; too much and the music is shrill or the string snaps. Stress can be the kiss of death or the spice of life. The issue, really, is how to manage it.”

What stresses one person may not stress another, and how we react to stressful situations varies, of course from person to person.
The problem is, if we always decide to "cut off the stress point" at the outset, we may simply be "moving it down the road" for it to rear it's ugly head later - whether we want it to or not.

A time to Confront and a time to Avoid.

There are certainly situations in which we say from the outset - 'I want nothing to do with this,' and simply leave the stressful environment or get away from the one causing the stress. But is that the way we should deal with it every time? I often hear people say "I only want to surround myself with folks who won't stress me out." That's all well and good - and it is OK to avoid stress if possible, but a negative side effect of that is that we could simply be surrounding ourselves with people who "tickle our ears" and say the things that we want to hear.

Sometimes it is wise to address the element that is the point of the stress. Not doing this can cause a very negative ripple effect in our industry.

I have seen it happen time and time again. Someone ticks someone else off, and the ticked off person starts talking about it their network, or circle of friends (with their version of events of course). Then the other party involved gets wind of it somehow and does the same thing. I have seen people that I have known for years in this industry and for whom I have a lot of respect for say and do some very terrible things.

None of this is necessary. There are ways of handling things without resorting to such measures. This sort of thing is poisonous to our industry and to society as a whole.

A bit of Heavenly advice

Here are a few hints from God's Word that can help us deal with these situations. Even if one is not a spiritual person, the principles can still be put into practice. If one is a spiritual person, now would be a good time to make a good self-examination and see where they stand according to God's view of right and wrong.

Here we go:

When someone upsets you, try to stay calm. Do not add fuel to the fire. “A mild answer turns away rage, but a harsh word stirs up anger,” says Proverbs 15:1.

Try to settle differences privately and respectfully, thus dignifying the other person.—Matthew 5:23-25.

Try to gain insight into his or her feelings and viewpoint. Such insight “slows down [our] anger” because it puts us in the other person’s shoes. (Proverbs 19:11) It can also help us to see ourselves through the other person’s eyes.

Try to forgive. Forgiveness is not only beautiful. It is also good medicine. As reported in a 2001 study, “unforgiving thoughts” resulted in “significantly higher” blood pressure and heart rate, whereas a forgiving attitude reduced stress.—Colossians 3:13.

Well worth the effort.

Granted, it is not always possible to even try to take these steps. Or we may try to apply these principles and fail. The point is, we tried.

There is enough crap in our industry that we have to deal with. Let's try to be a part of the solution and not a part of the problem.

You may agree with me, disagree agree, with me, or don't care one way or the other about what I have to say, and that's OK. Just remember that we all have a stake in making our industry a much better place to work in.

I would love to hear your thoughts on this, but if you disagree, please be civil in your comments.

Yours in Success,

John L. Brewer

Tell Your Friends!