...Is REPETITION in Advertising.
There are many elements to successful marketing, but no matter what we are promoting, how good or bad we are at how we market, Repetition in Advertising is the element that can make or break you.
There is a lot of whining and complaining in the industry about people not looking at our ads. I always find that very interesting. I find it interesting because one of the first things we learn about being in this industry is that our advertising needs to stand out. Our advertising needs to stand out because there are thousands of marketers competing for millions of "eyes" looking at our advertising, hoping that they will want whatever it is we are advertising. In addition to our ads standing out, we need to make sure that our ads are "out there." Being out there means advertising CONSTANTLY and FREQUENTLY - and this in multiple venues.
Have you ever seen an advertisement that you absolutely HATE, but no matter what you do it's hard to get it out of your head? Well, the reason for that is probably because you see it advertised EVERYWHERE and OFTEN in the places we advertise in our industry. It's as if the ad is actually following you around! Repetition in Advertising is what helps you brand yourself in our industry by getting your ads out there in front of folks CONSTANTLY.
Yes, it's important that our ads are designed in a way that gets someone's attention in the few seconds that they will give you because they are very busy looking at other ads and doing other things related to building their business. But even if our ads absolutely SUCK, the more people see them increases the likelihood that your ads will be noticed.
So, in addition to all the other important elements of good advertising, don't forget about Repetition.
Thanks for reading my blah blah blah.
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Till next time!
Yours in Success,
John L. Brewer
Email - firstname.lastname@example.org
Skype - johnnysurf458
Proud member of Mardox Marketing - Building a Community One Member at a Time!