False Advertising

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Produce What You Promise I HATE being misled. It happened today. I’m very annoyed. My being annoyed might not mean much to the individual readers of this post, but when a bunch of other folks are also annoyed about the same thing, then it should make a difference to the one who mislead everyone. At […]

Gamification – What Say You?

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Badges and stickers and puzzles- Oh My! To play or not to play, should that even be a question? First of all, lets define what gamification actually is: gamification ˌɡeɪmɪfɪˈkeɪʃ(ə)n/ noun the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as […]

What Is Your Why?

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Why are you in Online Business? Lately I have been asking fellow marketers what advice they give people who ask them “how can I make money online?” I have gotten some pretty interesting feedback and some outstanding food for thought as well. The reason I have been asking that question is because it occurred to […]

Consider the Source

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Have you ever felt like a "spammer?" Why do I ask that question? Well, honestly because I have sometimes been made to feel that way. Normally, when I give someone a link and ask them to check out a program or service – especially something that requires an investment, I do it because I honestly […]

Tools of the Trade

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HOW We Do What We Do Sometimes when we go about our business in Online Marketing we concentrate more on promotion of our products than we do anything else. In addition to promoting, it is also important for us to concentrate on (among other things) HOW we do what we do. Simply advertising our products […]

Building a Marketing Community

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The recent PayPal drama has taken our little industry by storm – for better or worse. I would say for the better. Why? Well, because it forces us in this industry to examine ourselves. This examination can be taken from many perspectives. One perspective is Networking. Networking is Vital to the Internet Marketing Industry One […]