Look Beyond The Hype

By | December 18, 2016

A Tale of Two Offers

OK, as I was surfing a few minutes ago I came across a couple of ads that caught my eye for different reasons. So I thought.... hmmmm, let me take a look.

One of the offers was pretty much what I expected and I have to examine it more closely to see if it is worth my investment. The “jury is still out” on the other offer. Let me tell you why.

The first offer was for a clear product. What the product is was clearly explained with video and text. Then you were told how much it cost.

The second offer simply talked about how “wonderful” the product/service is and the fact that you need to get it right away or else you will be missing out on lots of “leads.” There was a whole lot of blah blah blah about how important building your list is and how this product/service will do that for you in an explosive fashion... but they never mentioned what the actual product/service is (that's why I keep saying product/service because I haven't quite figured out which it is, or if it's both).

The difference between the two offers

Yes, the promo material for the first offer was filled with the typical hype that promo material is filled with – no surprise there. But when the “dust settled” I was given an actual product to evaluate and consider.

Now, the other offer was different. The promo material basically talked about how wonderful the product/service is and that you need to get it right away or you will be missing out on a huge amount of “leads.” When the dust settles …. you still don't know what the actual product/service is. They even gave you a peek in the “back office” of a test account, but it was still not clear what the product/service was all about.

Do Your Research

When we are presented with advertising we need to remember to use our “clear thinking ability.” We need to do as much research as we can about what is being presented to us. We need to look beyond the hype and evaluate the “bare bones” of the offer to see if it is something that we truly want to purchase or be a part of. Remember - when we promote things, we are BRANDING ourselves.

We are all different. We are in this industry for different reasons and have different goals. Therefore there is no “one size fits all” solution for us. But one important aspect we MUST remember is integrity. Do we want to continue supporting all the HYPE that we see in our industry, or do we want to look BEYOND the hype and search for the true value in things that we can use for our personal benefit AND for the benefit of the people we advertise to?

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole “system” work.

Till next time!
Yours in Success,

John L. Brewer

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8 thoughts on “Look Beyond The Hype

  1. Richard Taylor

    Good post, excellent point. Always do the due diligence before buying/promoting a product or service. Make sure that it is what it claims, and can be of assistance in solving a problem or reaching a goal.

    Don’t fall into the -if I buy/promote MORE stuff I will get better results- trap. It can dilute your efforts and have an adverse effect on your business and brand.

    Be selective. Stay focused. Look past the marketing hype, find the quality you need to achieve what you seek. It may cost more time, effort, and money, but pays dividends well worth it.

    Keep up the good stuff! Who knows John, I may learn to write shorter blog posts by reading what others say. It could happen, honest! 🙂

  2. admin Post author

    Thanks for your comment and kind words Richard.
    Honestly, I was afraid the post was a bit too long 🙂

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