What we say and do affects our brand
Our business dealings are a reflection of who we are as people. In our industry people normally only get a short amount of time to "meet" us. This comes through our advertising, blogging, videos, live online broadcasts, etc. As is often the case, first impressions are lasting ones. If we unintentionally make a bad first impression on someone, then it will take a lot of work to make things better - if we can at all. I say 'unintentionally' because no one in their right mind should want to make a bad impression on someone.
We are the sum total of our personality
That personality has been shaped and molded over the years in various ways and for various reasons. Also, if we are dealing with certain illnesses (high/low blood pressure, diabetes, etc) or physiological disorders (depression, Aspergers syndrome, bipolar disorder, etc) that affects how we do things as well, even though we might not realize it. Thing is, we often see what we WANT to see about ourselves, and not what others may see. We sometimes also like to listen to those who "tickle our ears" by telling us what we want to hear instead of telling us the truth about particular matters. Unfortunately the people who try to tell us the "un-sexy truth" are often ignored.
There is a right way and a wrong way of doing just about everything
Criticism is no different. There is constructive criticism and criticism for criticism's sake - not caring if it is done in the best way possible or not. With rights come responsibility. Just because we have the "right" to say what we want when we want and how we want does not mean that we should. There is a way of being critical without being unnecessarily hurtful. Sometimes we cant avoid hurting someone's feelings because some folks are rather "thin skinned" and don't take criticism easily. We can't do much about that, but we CAN do something about how we say what we say, or how we react to what others say. Why am I telling you all of this you may ask. What the heck does it have to do with marketing and online business? Please read on 🙂
Transforming our industry
There has been much talk in the industry about change - that our industry needs to be improved. The more I see talk about cleaning up the industry the more I see all kinds of negative negative negative. What makes it worse is that this negative comes from those who have been around in this industry for quite some time. I have seen and heard people in this industry that I respect a lot say and do some things that simply are not cool. Often, when you try to approach such folks and politely point some things out to them they "stand by their rights" to say and do whatever they want. This shows a serious lack of humility - a characteristic that is unfortunately difficult to cultivate for the majority of mankind.
Making better choices
We have absolutely no control of what others say or do, be we have the ability to control how we REACT to what they say or do. Someone can be "as wrong as snow in July," but it does not make us "more right" by returning their attitude in kind - giving back what we received. It may feel good at the time, but it's still wrong, and there is no "right way to be wrong." If this sort of attitude persists in our industry, then we can forget about this "change" that everyone is talking about.
This is something I simply had to "get off my chest" because I keep running into it time and time again. I was even the culprit a while back until I realized the mistake I made and apologized to the person that I offended - even though I still disagreed with their point of view at the time. That took humility, and it's something that I do my best to cultivate every day of my life. Then I can look in the mirror and like the reflection that I see, and hope that my online and offline business practices reflect that as well.
So.... what do YOU reflect?
Thanks again for reading my blah blah blah 🙂
Till next time!
John L. Brewer
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