What is a Community?

By | May 10, 2017

And why is this question important?

Hello everyone! Sorry it has been so long between posts, but I have been very busy and very tired πŸ™‚

Lately I have been thinking about the word "community" and what it actually means. There are many definitions for this word, but the one that best fits the purpose of this post is "a group of people who have the same interests."

In the Internet Marketing Industry we throw this word around a lot, but do we ever really stop to think about what it means and, most importantly - how it applies to our industry?

One of the Marketing Systems that I am a member of is Mardox Marketing. The theme for our Marketing System is:

β€œBuilding a Community One Member at a Time!”

This theme in itself is a wonderful one, but being a member of this Marketing Community has brought some unexpected challenges.

As stated above, a community is "a group of people who have the same interests." Having pointed that out, it does us good to remind ourselves that having the same 'interest' does not always equate to having the same opinion or point of view. Sometimes people in a community agree, disagree, or agree to disagree. That may be rather obvious in theory, but in practice things can turn out to be much more complicated than that.


The Complications

In a community there can be people with some rather "outgoing" personalities and VERY strong opinions. There can also be people in the community that - despite all the well intentioned direction from members of the community with more experience in Internet Marketing, decide to ignore the advice given them and do things "their way," or follow the lead of some who may not have their best interest in mind.

I am the type of person that likes everyone to get along and always do my best to make that happen. But sometimes that is simply not possible. Is that a bad thing? In the beginning I thought it was.


Drawing the positive from the negative.

I think it's a shame that folks who would normally have a pleasant relationship if they happened to meet each other in a "neutral" setting such as a wedding, a a party, or some other social gathering. But That's life. It happens. Sometimes people's personalities get in the way and folks that you think would get along great on a professional level simply don't "click."

What we can learn from this is that sometimes we will have a different working relationship with the same person as someone else would. It's like having a neighbor that some folks don't seem to get along with, but you never have a problem with the person. Or the co-worker that everyone seems to love but you simply don't like the person for whatever reason. Be that as it may, it does not necessary mean that because we don't get along with someone that others in our community should stay away from them. It's just not realistic.

If we know someone to be totally dishonest in one way or another then it's our responsibility to inform the community in the most respectful way possible. But if it's simply a matter of their personality "rubbing us the wrong way," then we can choose to deal with them or not, but we should not discourage others from doing business with them.

There are times when we choose not to promote the product or service of someone that we have had some sort of "problem" with, and that's OK. But that does not mean that we should stop dealing with someone because someone else has a bad experience with them. What we can learn from that is sometimes people in our community may do business with folks we personally choose not to work with. That does not mean that we have to leave the community, but we may choose to limit our interaction within the community if we feel it necessary.


The bottom line

Networking is a vital part of Internet Marketing success. We should do our best to surround ourselves with people who have more knowledge than we do about particular things. Everyone can learn something from someone. We should always try to be a positive and motivating member of whatever marketing community we decide to associate with - there is enough negative in this industry already.

We should also remember that the ultimate goal of being part of an Internet Marketing community is to help each other to be successful in business. While we may sometimes talk about personal things, the latest news events, etc., we should keep in mind that the reason we came together is for succeeding in business. I often see some pretty wide ranging discussions in Internet Marketing Skype rooms, Facebook groups, etc. that stray far away from the theme of succeeding in business and which can sometimes lead to some hurt feelings. That is not necessary. As I said before, there is enough of that going on in this world today, we don't need to ad to it.

We have some very knowledgeable people in our industry. We also have people in our industry who have some wonderful personalities that have a positive effect on everyone they come into contact with. We have people in this industry who have the experience of "being there and doing that" for years. It is essential that we rise to the challenge of drawing on all the positive aspects of our industry and reacting in the correct way to the negative aspects.

A Sargent in the army used to tell us "there is no right way to be wrong, but don't be afraid to be right." That is a powerful statement that also requires the right degree of personal humility to know when to push an issue/opinion or when to simply agree to disagree in the most positive way possible. We all fall short of being the best people that we can be in one way or another. Let us all do our part in contributing to all the positive aspects that our industry can offer, helping each other to be successful in our online business endeavors.

Thanks for reading my blah blah blah.

Please leave your comments – that is what makes the whole β€œsystem” work.

Till next time!

Yours in Success,

John L. Brewer

Email - esljohnnymarketing@gmail.com

Skype - johnnysurf458

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6 thoughts on “What is a Community?

  1. Nick Grimshawe

    Hi John. I was just going to Skype you to see why I don’t seem to be getting your post updates. LOL
    I like the way you worked through what a community is and isn’t. I liked that you didn’t try to answer all the questions you asked.
    Being some one who has difficulty understanding why we all can’t get along, I find, community challenging but very rewarding.
    I like to think that I can work with almost anyone.
    I have learned that there are exceptions to that.
    When I encounter them, rather than a long drawn out painful experience with someone, I know to cut the ties.
    The tread of common purpose holds a community together allowing for a large range of opinion and diversity.
    That’s what I love. That’s ideas, and creativity arise.

    Thanks John


    1. John L. Brewer Post author

      Hey Nick!

      I’m glad you liked the post.
      Yes, a community can be a difficult thing sometimes, but has many rewards.
      We all need to know what we are willing to put up with and what not.
      Even in my spiritual community everything does not always go as it should, but you learn to deal with it in the proper way.
      Thanks a lot for comment. I really appreciate each and every comment I get πŸ™‚

  2. Xarah Dax

    I guess as soon as a bunch of people come together with the same purpose you can call it a community. Nice post.

  3. Fran Klasinski

    Hi John … interesting post.

    We live in communities, off line. Those communities are so full of every kind of personality, every kind of character and more if you think on it.

    Why would communities online be that much different? I would think it is diversity that keeps the community alive and thriving.

    However, I take umbrage with anyone who thinks name calling or labelling because someone has a different opinion than we do is the wrong way to be thinking. It often leads to sad actions.

    You are a kind man who looks for the good in all people. Bless you for that. and may God give you the strength to survive some of these people.

    I like your sargeant. He was a wise man. And your point in using this story is well taken . You cannot be right or wrong unless you have an opinion. Be prepared to state it and stand up for the right in that opinion as many will be prepared to knock it down.

    There will always be some people who just have to be right even when they are dead wrong.

    1. John L. Brewer Post author

      Hello Fran,

      Thanks a lot for your kind words.

      It get’s frustrating at times, but I do my best to put it behind me and keep on truckin πŸ™‚


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