It has been quite some time since I have written a blog post, but BAM! A topic came to mind and I decided to write.
What a strange question at the outset huh? “Are You Promoting For Profit?” You might initially say ‘OF COURSE I’m promoting for profit John! How in the HECK can I earn any money in Internet Marketing if I don’t?’ Well, as I mentioned above – “The answer might not be as obvious as you think.”
Earlier today I watched a video of a new (to me) program that I’m taking a look at. The person mentioned that as a free member you can earn $5 per referral. The upgraded version of the program is a rather inexpensive one time payment as well. If your referral upgrades, you get a commission of $10. Those low figures are like a magnet for some. They may think they can rake in the commissions by promoting the heck out of the program, and that because the upgrade is a cheap one time payment, that they will start earning the upgraded commissions in no time!
While the above may or may not be true, we have to ask ourselves the question, ‘is this program REALLY something of value, or am I just promoting it for the easy commission – the profit?
You see, when we do our thing online one important goal we need to have is getting people to Know, Like, and Trust us – the KLT factor. Those are the people that may eventually purchase something from us simply because of that KLT factor. Remember, there are lots of marketers out there who may be promoting the same offer that we are. We want to give folks a reason to buy from US, not the other marketers – the KLT factor. I have often seen something such as a Traffic Exchange, Mailer, etc., that I may be interested in joining, and then wait for someone I KLT to sign up under.
There is more to marketing online than making money. Sure, that is what we are in this industry to do – make money, but we must remember that relationships are important as well. We shouldn’t always just try to “sell” stuff. We should network with people, get to know the folks in our various down-lines AND up-lines. Communication with our up-lines is important because people often have lot’s of folks in their down-line, which makes it a bit difficult for them to communicate with them. We could also give some helpful advice to people on our mailing lists. Our mailing list is a very valuable asset, but relationships can be built there as well. We can (and should) even recommend free products or services that we either like using ourselves or something that we came across which looks like it could be useful.
So remember folks, it shouldn’t always be about the profit. It should also be about networking and relationship building. Give it a try! You might be surprised at the results.
I would really like to hear your thoughts on this topic, or answer (at least try to – lol) any questions that you have.
Take care all!
Yours in Success,
John L. Brewer